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Forging Ahead: Entrepreneurship and Small Business Strategies in the New Economy

(New York, NY, November 10, 2009) For the second year in a row, Baruch College and the Flatiron/23rd Street Partnership Business Improvement District are co-sponsoring a forum to help New York’s hard-pressed entrepreneurs and small business owners revitalize and retool their businesses in a recessionary economy.  This year’s event, Forging Ahead:  Entrepreneurship and Small Business Strategies in the New Economy, takes place during the global celebration of Entrepreneurship Week (Nov. 16-22), so designated to recognize the important role of entrepreneurs to worldwide economic development.

In conjunction with this forum, Baruch College’s Field Center for Entrepreneurship will release the findings of the Global Entrepreneurship Monitor (GEM) 2009 study of entrepreneurship activity in New York State.  This research was conducted with the support from Manhattan Congresswoman Carolyn Maloney of the 14th Congressional District and the Global Entrepreneurship Research Association.  Because the level and quality of entrepreneurial activity is often viewed as an indicator of job creation, the study sheds important light on New York State’s prospects for business growth and development in the months and years ahead.A panel discussion focusing on the state of entrepreneurship in New York and the challenges facing small business owners and managers begins at 8:45 am., following welcoming remarks by Robert Walsh, NYC Department of Small Business Services Commissioner, and Stan Altman, President of Baruch College.  The panel will be moderated by Brian Tracey, Online Editor, Crain’s New York Business.   

Panelists include:             

Jonathan Bowles, Director, Center for an Urban Future

Steve Cohen, Deputy Commissioner, Empire State Development, Division for Small Business             

Raymond Keating, Chief Economist, Small Business & Entrepreneurship Council

Edward G. Rogoff, Chair, Department of Management, Zicklin School of Business, Baruch College.           

Following the panel discussion, several workshops have been scheduled to discuss specific scenarios confronting small business owners and managers.  Beginning at 10:00 am, these breakout sessions will cover updating business plans, accessing capital and financing, managing human resources, and working with Web 2.0 marketing tools.  These sessions will be led by small business experts from Baruch College, the U.S. Small Business Administration, New York City Business Solutions, and the TD Bank. They have been structured to answer the specific concerns and issues of participants.

A networking and registration breakfast, sponsored by TD Bank, begins at 8:00 am, preceding the formal program. Forging Ahead takes place in Baruch College’s Newman Conference Center, 151 E. 25th Street, 7th floor.  For additional information contact the Flatiron BID at 212.741.2323 or the Field Center at 646.312.4780.


Contact: Zane Berzins

              Eric Zaretsky

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