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Baruch Helps Launch, a Free Financial Education Website For Students and Young Adults

New York, NY - Oct. 21, 2008 - A free financial education website,, is now available to help young adults and recent college graduates better understand money management and how to invest to reach their goals. The website is funded by a $240,829
FINRA Investor Education Foundation grant awarded to Baruch College in 2006 with Associate Professor of Marketing James Coyle as principal investigator.

"Young adults need to know more about their investment opportunities, especially in the early stages of their working lives," said FINRA Foundation Executive Director John Gannon, adding, " is a promising new resource that will help prepare students to make sound financial decisions as they enter the work force." The interactive website provides students the opportunity to experiment with different financial variables, and how to compare investment opportunities and how to manage credit and debt.

A national campaign asking "Where Will Your Piggy Bank Take You?" has been developed by the Pi Sigma Epsilon co-ed marketing and sales fraternity of Miami University of Ohio where Professor Coyle is now a faculty member. Available promotional materials include posters and various giveaways, as well as a series of student-directed commercials on

Among the groups to which will be promoted are the National Association of Colleges and Employers, the Career Services of the City University of New York, the Library Association of the City University of New York (LACUNY) and the Business & Finance Division of SLA (Special Libraries Association.) These organizations provided letters of support for the grant application to Baruch team members Patricia Imbimbo, director of the Starr Career Development Center, and Assistant Professor Rita Ormsby of the William and Anita Newman Library.

Kognito Interactive, a Manhattan-based developer of e-learning programs, owned and operated by Baruch College graduates, designed the website.
The FINRA Foundation supports innovative research and educational projects that give underserved Americans the knowledge, skills and tools necessary for financial success through life. For details about grant programs and other FINRA Foundation initiatives visit


Zane Berzins
News Director




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