BARUCH’S CASE STUDY APPROACH APPEALS TO ISRAELI MARKETING STUDENTS
New York, NY – September 1, 2006--Their days are impossibly long - 11 hours of classes, seminars, site visits, tutorials and discussions - but the 21 Israeli students earning an Executive M.S. in Marketing are happy to cram as many lectures, presentations, site visits and discussions as possible into their three-week stint at Baruch College. They’re here from The School of Management on the outskirts of Tel Aviv, for the second part of a combined MBA/M.S. degree that will advance their job prospects and professional development.
Recently, Danny Schneider, Rebecca Zitter and Hai Habat, three of the participants, took time out to reflect on the differences in teaching styles between New York and Israel. “Here, it’s much more hands-on,” Hai Habat said, “[New York] uses a case-study approach so we learn about successes and failures, what worked and what didn’t. In Israel the lessons were more theoretically based.” To supplement this real-world orientation, the students have gone on field trips to IBM, Fresh Direct, Alcone and ESPN. Everywhere, says Schneider, they were exposed to the latest technologies, marketing strategies and applications. The global perspective with which Americans approach business studies has also been invaluable, “in Israel, we’re generally limited to Israeli companies,” says Habat.
All three students agreed that the Baruch courses and instructors have far exceeded their expectations. Habat praised his teachers as “warm and understanding.” and Schneider, who received his BBA from Baruch in 2000, was impressed by the accessibility of the faculty and the help the students received with every aspect of the academic life. “From IDs to wireless access, they helped us even while we were still in Israel,” he noted. In turn, Professors Charles Gengler, Clifford Wymbs and Bill Heath, the three Marketing instructors who led most of the classes, were impressed with the caliber of the students. Gengler described them as “talented young executives who will go far in their careers.” Cliff Wymbs, who relished teaching them, said simply, “I had a great time.” He added, “The program is a little bit compressed, but it’s great.”
For at least one of the 21 Israeli students, the Baruch Executive M.S. has already paid off. The day after he returns home, Danny Schneider will be taking up his new duties as head of the Israeli branch of Vista Systems, a signage and branding firm with branches all over the world. “Before, I was a project manager,” Schneider says. “The degree was the lynchpin for my promotion.”
Communications & Marketing