BARUCH COLLEGE BIG WINNER IN 2005 DIRECT MARKETING COMPETITION

Gold, Silver, Bronze and Honorable Mention Awards Go to Baruch Students in DMEF Collegiate ECHO Competition Awards

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NEW YORK, July 11, 2005 — Gold, Silver, Bronze and honorable mention awards went to Baruch College in the nationwide 2005 Direct Marketing Educational Foundation (DMEF) Collegiate ECHO Competition Awards.   All three Baruch teams, consisting of four students each, received awards. 

This year, and cumulatively since the onset of the program in 1986, Baruch College has won more direct marketing awards from the DMEF than any other school.   This is the fourth year Baruch has competed.

The 2005 competition, sponsored by ING Direct, required students to develop a direct marketing campaign to acquire Orange Mortgage customers or Orange Savings Account customers.

The Collegiate ECHO Competition is a multi-channel direct/interactive marketing campaign competition for college and graduate students across the country.  Each year a corporate sponsor challenges students to propose solutions to its real world marketing needs.  The student teams develop a marketing strategy, creative campaign, media plan, and itemized budget. 

In 2005, first place gold and honorable mention for creative execution, marketing strategy and media plan campaign went to “Mak-ING the Top 100.”  Second place silver was awarded to the campaign “MY Orange,” and third place bronze went to “Orange Savings Account.”   Harvey Markovitz, Adjunct Professor of Marketing at Baruch College and CEO of HBM Associates, a direct marketing consulting firm, has led Baruch students in this competition since 2002. 

Baruch winning team members, who are in the school’s MBA program or MS in Marketing program, are Thor Kaslofsky, Fumi Sugo, Tim Brown and Skip Glenn (gold and honorable mention); Meryem Demirtas, Myin Chiang, Eyal Rabinovitz, and Edward Yanisch (silver); and Rebecca Sausner, Brian Bichler, Nicholas Giacopelli, and Quirine Hartong (bronze).

Professor Markovitz said, “Our students put a tremendous amount of time, energy, and talent into their campaigns.  My congratulations to all of them for these well-deserved awards.” 

Baruch College President Dr. Kathleen Waldron added, “We are very grateful to Professor Markovitz for his leadership and enthusiasm in working with the students on the competition again this year.  The awards are a testament to the talent and commitment of the students and their professor.”

About the Direct Marketing Educational Foundation:           The Direct Marketing Educational Foundation, established in 1965 and closely affiliated with the Direct Marketing Association (DMA), is an independent nonprofit organization headquartered in New York City.  To bring direct marketing instruction to the college campus, attract new talent, and help students learn about direct marketing career opportunities, the DMEF administers a broad range of programs each year for professors and students. 

About Baruch: Baruch College, a senior college in The City University of New York, enrolls 15,000 students, including 2,500 graduate students, in three schools: the Weissman School of Arts and Sciences, an intimate liberal arts school with all the resources of a major university; the School of Public Affairs, ranked 52nd in the nation for its Master of Public Administration program (U.S. News and World Report); and the Zicklin School of Business, a top 50 undergraduate business school (U.S. News) and the largest accredited business school in the nation. For six consecutive years, Baruch College has been named by US News and World Report as the most diverse college in the United States.