Journal of Business to Business Marketing Added to Prestigious Information Database and Index

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New York, NY – February 22, 2007-- The Journal of Business to Business Marketing (JBBM), whose editorial offices have been at Baruch’s Zicklin School of Business since 1995, has been selected for coverage by the Institute for Scientific Information (ISI). The JBBM (is now included in the Social Science Citations Index (SSCI) and Current Contents/Social & Behavioral Sciences (CC/S & BC), bringing the total number of such services tracking the JBBM to over ten globally including ABI/Inform, LexisNexis and Business Sources Premier.

This achievement reflects the enduring efforts of a world-class editorial board of over 85 scholars that meticulously reviewed, double-blind, all the articles appearing in the JBBM since its creation in 1991. The journal’s current editor is J. David Lichtenthal, a professor of marketing at Baruch’s Zicklin School of Business since 1988. Professor Lichtenthal is among the 29 founding editorial board members and the first book review editor for the JBBM. Professor Lichtenthal is also the 2004 recipient of the President's Excellence Award for Distinguished Teaching at Baruch College.  

Baruch College President Kathleen Waldron said, “Inclusion of the JBBM in the highly selective ISI SSCI list is a great achievement and I am very proud of this accomplishment, not only for the editor David Lichtenthal, but also for the Zicklin School of Business and Baruch.”

JBBM content addresses business-to-business (B-to-B) marketing, a broad concept that encompasses the marketing of business services, industrial products and reseller phenomena with domestic and/or international perspectives. The marketing focus is on organizational exchanges and relationships among businesses. Already seen by many authorities as the leading business marketing journal, the JBBM’s listing by the highly regarded ISI further strengthens the value placed on the limited number of articles that make it to the pages of the journal.

"Baruch College has the only business school in the New York City area conducting academic business-to-business marketing research and college level course offerings, " Professor Lichtenthal noted.

Lara Moon
Communications & Marketing
(646) 660-6093