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Marketing Department Co-Hosts Speaker Series "From Wearables to Shareables: Creating Consumer Connections"

NEW YORK, NY- October 23, 2014 – The Allen G. Aaronson Department of Marketing and International Business at Baruch College’s Zicklin School of Business, in partnership with Interbrand and ReadySetRocket, will present a panel discussion on November 5 exploring new opportunities for brands to create connections with consumers in the digital age.

Interactions/connections between people impact the digital space and brands are tapping into shared data to influence ways to reach consumers. With the advent of wearable technology, these connections are now often times augmented.

Speakers in the field of education as well as entrepreneurs in media, marketing and technology will discuss and forecast the ways brands can gather valuable information by adopting groundbreaking technology, and better understand and deepen relationships with consumers and today’s top trailblazers. The discussion will be around three themes:

  • Measuring consumer emotional responses (happiness) through wearable technology
  • Creating consumer connections with technology and shared data
  • Innovation Report: Brands Doing it Right, Consumer Experience Done Right

Panelists include: Jim Fields, Vice President, Customer Experience, SAP; Robert Genovese, Vice President, Integrated Marketing, Kenneth Cole; Nikki Nash, Director of Digital Marketing, Rest Devices; Sam Olstein, Global Director of Innovation, GE; Colin Vernon, Director of Cloud and Platform, LittleBit, among others.

“This is the first collaboration between the Department of Marketing, RSR and Interbrand and we believe the event is going to become a reference on the topic of Consumer Innovation,” said Ana Valenzuela, Associate Professor and Director of the MarkLab, Baruch College. “It is also an important opportunity to showcase the kind of thinking that takes place at the Consumer Innovation Lab (MarkLab) of Baruch College. We welcome RSR and Interbrand to the campus in this opportunity for an insightful discussion of the frontier between technology and consumer research.”

“With the success of our inaugural event in September, we're excited to co-present the next event in this series with Interbrand and the Department of Marketing at Baruch College,” said Alex Lirtsman, Co-Founder and Chief Strategist, Ready Set Rocket. “Both the faculty at Baruch and the leadership team at Interbrand truly exemplify the intersection of innovation and consumer research. To continue the series, the panels will provide our audience with an inside look into how the advent of disruptive technologies creates deeper consumer connections and thus changes the brand and digital landscape.”

“We are pleased to further the momentum of the series by creating a virtuous cycle of provocative discussions,” said Forest Young, Creative Director, Interbrand. “Working with researchers to illuminate potential otherwise hidden to marketers, providing our industry expertise for intelligent branding implications, and partnering with RSR to observe both the digital tools, trajectories and metrics that can feed back into the institution itself.”


WHAT:  “From Wearables to Shareables: Creating Consumer Connections” Panel Discussion

WHEN:  9:00 a.m. – 12:00 p.m., Wednesday, November 5

Full Schedule and List of Panelists

WHERE:  The William and Anita Newman Vertical Campus Building,

55 Lexington Avenue (between 24th & 25th St), Room 14-220

Pre-registration is required. For more information, contact: Ana Valenzuela at (646) 312-3288 or e-mail




About Baruch College:

Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 17,000 students, who represent 160 countries and speak more than 100 languages. Ranked among the top 15% of U.S. colleges and the No. 4 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world. For more about Baruch College, go to



Manny Romero, (646) 660-6141,

Celene McDermott, (646) 660-6134

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