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Baruch Professor Hosts 'U$A Inc',
Cutting-Edge Business Ethics Mini-Series

--CUNY TV Show Tackles Complex Philosophical and Ethical Issues in Busines--

BARUCH COLLEGE, NEW YORK, NY (3/5/04) —"U$A Inc", a new 13-part series produced by the Zicklin School of Business and hosted by Bloomberg Professor of Business Journalism Sarah Bartlett, debuts on Wednesday, March 17, 2004 on CUNY TV (Channel 75). The show examines current issues in the complicated world of business ethics through the eyes of major Wall Street players.

The show is scheduled to feature a roster of distinguished guests, including John Bogle (founder and former Chairman, The Vanguard Group), Jeffrey Lane (Vice Chairman of Lehman Bros.), Arthur Levitt (former SEC Chairman; now with The Carlyle Group), H. Carl McCall (former New York State Comptroller; newly-appointed Board member of Tyco International), Ira Millstein (Senior Partner at Weil, Gotshal and Manges), Dr. Herbert Pardes (President and CEO of New York-Presbyterian Hospital), Prakash Sethi (Distinguished Professor, Zicklin School of Business, Baruch College), Stephen B. Shepard (Editor-in-Chief, Business Week magazine), Raymond S. Troubh (new Chairman of Enron Corporation) and Paul Volcker (former Chairman of the Federal Reserve Board), among others.

Each interview will air Wednesdays at 8:30 a.m., 2:30 p.m., 10:30 p.m. and 2:30 a.m., and on Sundays at 7:30 a.m. (Broadcast information, transcripts, and video of each interview may also be found on

"The behavior of big business has prompted the need for a look at issues of corporate governance,” says Bartlett. “Who is responsible? Where does one person’s professional responsibility end and another’s begin? How does one create an ethical culture? From medicine to mutual funds, from accounting to the media, U$A Inc will use the news as a departure point to explore broad issues of business responsibility.”

As a counterpoint to the opinions of the weekly interview, the series will occasionally add a second guest halfway through the program, drawn from the worlds of journalism or academia, to spark additional conversation and debate.

Bartlett is currently Bloomberg Professor of Business Journalism at Baruch College. Author of The Money Machine: How KKR Manufactured Power and Profits (Warner Books, 1991), she has worked on the business and metro desks at the New York Times, and has served as assistant managing editor at Business Week, editor-in-chief at Oxygen Media, editorial director for Inside magazine, and contributing editor at Inc. magazine.

The series is directed by Adam Walker, produced by Beverly Crane, and created by Lawrence Zicklin, chairman of The Baruch College Fund. CUNY TV's Robert Isaacson serves as the executive producer.

For more information, consult the CUNY-TV Web site at

Olayinka Fadahunsi
Office of Communications and Marketing

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