Baruch College's Corporate Communication International Hosts 11th Annual Symposium:

What is the Reputational Risk of Being Politically Active?


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NEW YORK, NY - March 20, 2013 – To address the political concerns that corporations are now facing, with job creation, climate change and social issues, Corporate Communication International at Baruch College will sponsor the 11th annual symposium: “What is the Reputational Risk of Being Politically Active?” The event, hosted by Pfizer and offered in association with the Communication Leadership Exchange (CLE), is scheduled from 12 p.m. – 4 p.m., Friday, April 5 at Pfizer’s corporate office, 235 East 42nd Street.

John P. Santoro, the Executive Speechwriter at Pfizer, will open with a welcome address, followed by presentations and a panel discussion with industry leaders, including: Peter Hirsch, EVP and Director, Reputation Risk of Oglivy Public Relations; Alan Kelly, Founder and CEO, Playmaker Systems, LLC; Peter A. Peyser, Principal, Peyser Associates; and Tracy Benson, Managing Partner, On the Same Page, LLC & Past President, CLE. Sherry Scott, a consultant with Gagen MacDonald and President, CLE, will give the farewell address.

WHAT: 11th Annual Symposium on Reputation:
“What is the Reputational Risk of Being Politically Active?”

WHEN: 12 p.m. – 4 p.m., Friday, April 5, 2013

WHERE: Pfizer, Inc., 235 East 42nd Street

Advanced registration  is required. Nonmembers: $95; nonprofits $85. Contact Christina M. Genest, Associate Director, CCI at 646-312-3749 or e-mail christina.genest@baruch.cuny.edu. For more information, visit http://www.corporatecomm.org/calendar.html.

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About Baruch College:

Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 17,000 students, who represent 160 countries and speak more than 100 languages. Ranked among the top 15% of U.S. colleges and the No. 5 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world.  For more about Baruch College, go to http://www.baruch.cuny.edu/.

MEDIA CONTACTS:
Manny Romero, (646) 660-6141, manuel.romero@baruch.cuny.edu
Mercedes Sanchez, (646) 660-6112, mercedes.sanchez@baruch.cuny.edu
Celene McDermott (646) 660-6134, celene.mcdermott@baruch.cuny.edu

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