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Baruch College's Corporate Communication International Hosts Discussion on New Book, "Corporate Communication: Critical Business Asset for Strategic Global Change"

Michael B. Goodman PeterBHirsch

                       Michael B. Goodman                             Peter B. Hirsch

NEW YORK, NY- October 16, 2014 – CCI- Corporate Communication International, in partnership with the Robert Zicklin Center for Corporate Integrity at Baruch College, will welcome authors Michael B. Goodman and Peter B. Hirsch on November 6 to discuss their new book, Corporate Communication: Critical Business Asset for Strategic Global Change.

In response to the explosion of new communication technologies and global networks within organizations, the communications role and the nature of organizations has changed. This new volume, building upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change, and looks at the major communication needs of organizations.

Michael B. Goodman, PhD, is Director of CCI-Corporate Communication International and the Master in Corporate Communication program at Baruch College/CUNY.  Peter B.Hirsch is EVP and Director of Reputation Risk at Ogilvy Public Relations and a CCI Advisor. The discussion will be moderated by Dick Martin, business author, former EVP at AT&T, and a CCI Advisor.



WHAT: Book Discussion: Corporate Communication: Critical Business Asset for Strategic Global Change

WHEN: 6:00 p.m. – 8:30 p.m., Thursday, November 6

WHERE: Baruch College, William and Anita Newman Conference Center, 151 East 25th Street (between Lexington and Third), 7th Floor

Pre-registration is required by October 31. Contact Christina Genest at 973-270-0038 or




About Baruch College:

Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 17,000 students, who represent 160 countries and speak more than 100 languages. Ranked among the top 15% of U.S. colleges and the No. 4 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world. For more about Baruch College, go to



Manny Romero, (646) 660-6141,
Mercedes Sanchez, (646) 660-6112,
Celene McDermott, (646) 660-6134,

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