Baruch College's Corporate Communications International Hosts Discussion on the
NYC Mayoral Race


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NEW YORK, NY- October 4, 2013 - CCI- Corporate Communication International at Baruch College is hosting a panel discussion,“Run It Like a Campaign -What Political Strategists Can Teach Corporate Communicators” on October 17. The discussion, featuring George Arzt and Peter Peyser, will focus on insights regarding the New York City mayoral race and what corporate communicators can learn from the crises and strategies that took place during campaigning.

George Arzt is President of George Arzt Communications, Inc. He has been actively involved in the politics and public affairs of New York City and the nation for decades. As a journalist, television news producer, mayoral press secretary, and public relations consultant, George Arzt has been an active participant in the American political debate.

Peter A. Peyser,Principal of Peyser Associates LLC, is an innovative strategist who employs his network of contacts in the federal government, in statehouses and city halls, and in the financial sector. Peter has served as staff in the U.S. House of Representatives and in the Office of the Mayor of the City of New York; and has worked in public affairs and lobbying for various firms, two of which he founded.

The panel will be moderated by Stuart Goldstein, who has a background in political campaigning in New Jersey and a long history in corporate communications for the Depository Trust & Clearing Corporation (DTCC), American Express Co. and Citicorp.

EVENT DETAILS:

WHAT: Panel Discussion, “CCI Briefing...Run it Like a Campaign: What Political Strategists Can Teach Corporate Communicators”

WHEN: 6:30 p.m. - 8:30 p.m., Thursday, October 17

WHERE: Baruch College, Library and Information Building, 151 E. 25th Street, (between Lexington and Third),7th Floor,    Room 750

Complimentary pre-registration is required. E-mail registration to genest@corporatecomm.org or call 973-270-0038.

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About Baruch College:

Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 17,000 students, who represent 160 countries and speak more than 100 languages. Ranked among the top 15% of U.S. colleges and the No. 4 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world. For more about Baruch College, go to http://www.baruch.cuny.edu/.

MEDIA CONTACTS:

Manny Romero, (646) 660-6141, manuel.romero@baruch.cuny.edu

Mercedes Sanchez, (646) 660-6112, mercedes.sanchez@baruch.cuny.edu

Celene McDermott, (646) 660-6134, celene.mcdermott@baruch.cuny.edu