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Baruch College Exceeds $150 Million Goal of
Baruch Means Business

Baruch Thanks and Celebrates Record Number of Donors

NEW YORK, NY - June 19, 2013 - Baruch College has plenty to celebrate after exceeding its $150 million fundraising goal of its Baruch Means Business Campaign. Baruch College raised more than $157 million for its campaign, setting a new record for the number of individuals supporting the Baruch College Fund (BCF)-6,287.

In addition, Baruch’s leadership giving club, the 17 Lex Society, had a record number of annual members-551. Baruch hosted a dinner at New York City’s 21 Club on June 18 to celebrate and thank donors for supporting the campaign.

Dr. Mitchel B. Wallerstein, Baruch College President, says the success of the campaign is evidence of the dedication and loyalty of its supporters.

“Despite having to cope with the worst fundraising environment since the Great Depression, the Baruch College community came together and triumphed in this ambitious fundraising campaign, which has been completed on time and over goal,” said President Wallerstein. “The Baruch Means Business Campaign will improve the learning experience and opportunities for all Baruch students, boost the College’s national reputation, and enhance the value of a Baruch degree. Baruch is grateful to the many alumni and other donors who gave generously, despite the uncertain economic situation.”

Joel Cohen ’59, President of the Baruch College Fund said he is proud of the successful completion of the Baruch Means Business Campaign.

“We exceeded our campaign goal, and in the process we helped secure a bright future for Baruch College thanks to the generosity of alumni and other donors,” he said. “The entire Baruch community will benefit from this tremendous accomplishment.”

At the dinner, Larry Field (’52, DCS [Hon.] ’11) was presented with the Newman Medal of Philanthropy by Bill Newman ('47, LLD, Hon. '97). Mr. Field has been a long-supporter of Baruch College, most recently through his contribution to help create the pedestrian plaza on 25th street. The medal has been presented to only four other recipients who include Bernard Baruch, Bill Newman ('47, LLD, Hon. '97), George Weissman '39 and Lawrence Zicklin ('57 LHD, Hon., '99).

The Baruch Means Business campaign was created to support student excellence and opportunities, to strengthen the Zicklin School of Business, and to enhance the value of the Baruch degree. The success of the campaign recently earned Baruch College the 2013 Educational Fundraising Award, an honor given by the Council for Advancement and Support of Education (CASE) to superior fundraising programs at educational institutions across the country. Baruch College received the Overall Performance Award based on analysis of three years of fundraising data submitted to the Council for Aid to Education’s annual Voluntary Support of Education Survey (VSE).

In the course of the Campaign, there were over 180 gifts made at $100,000 or greater. The generosity of donors created more than 95 new scholarships for students, endowments of three departments, an endowed center, and four endowed faculty chairs. In addition, donor gifts supported the naming of more than 19 classrooms, two conference rooms, and a variety of campus centers that enhance the education experience for students.

The silent phase of the campaign began on January 1, 2007. Baruch's academic leaders, faculty, volunteers, and advancement team secured leadership gifts that provided the foundation for the overall success of the campaign. These gifts came from BCF trustees, key volunteers, and the College's most generous and engaged donors.

The public launch was made at the annual Bernard Baruch Dinner on April 28, 2009, where the campaign objectives were unveiled. The campaign focused on three primary areas: Student Excellence and Opportunity; Building Our National Reputation; and Enhancing the Value of a Baruch Degree. Lawrence Zicklin ('57 LHD, Hon., '99) and Lawrence J. Simon ('65) served as campaign co-chairs and received special recognition during the dinner for their leadership.

Some of the key milestones that occurred during the course of the Baruch Means Business campaign were:

  • In 2007, the largest capital campaign in Baruch’s history begins with one of its first, and largest, gift from Lawrence Zicklin ('57 LHD, Hon., '99) and his wife Carol.
  • In 2008, David Krell (MBA ’71) establishes The David Krell Chair in Finance and Economics. Endowed Chairs allow a professor to conduct research, to work closely with junior faculty members in their research, and to co-author professional papers. In 2011, the Valetin Lizana y Parrague Chair of Latin American Studies is created by Hedwig Feit.
  • Baruch unveils Studio H, a state-of-the-art journalism laboratory to bring cutting-edge technological capabilities into the classroom. The facility is made possible by Ruth Ann (LHD, Hon., '11) and William F. (’68, DCS, Hon., '11) Harnisch.
  • School of Public Affairs (SPA) receives a gift from Baruch alumna Amelia Hagedorn (’58) to support scholarships and paid internships for undergraduate and graduate students in SPA, as well as general support for SPA and the College.
  • In 2009, the campaign goes public. Baruch College publicly announces the most ambitious campaign in its history, Baruch Means Business, at the 20th annual Bernard Baruch Dinner, having already secured $96 million in gifts and pledges.
  • In 2010, Mitchel B. Wallerstein became the 7th President of Baruch College and initiated an effort to ensure Baruch continues to provide a quality and affordable education for bright and deserving students, by focusing the final phase of the campaign (Baruch Means Business 2.0) on raising funds for scholarships, faculty support, a student center, residence hall, global outreach efforts and the creation of a pedestrian plaza on 25th street.
  • In 2011, the Department of Marketing and International Business is dedicated to Allen G. Aaronson (’48) as he makes a generous gift to rename the department as the Allen G. Aaronson Department of Marketing and International Business.
  • In 2011, Lawrence J. Simon ('65) and his wife Sandra provide an infusion of flexible funds, and in recognition of this donation and his accomplishments as BCF president, the College names the largest conference room in the Newman Vertical Campus in their honor.
  • More than 75% of students receive need-based financial assistance. Thanks to the Baruch Means Business campaign, the Baruch College Fund provided scholarship aid to more than 600 students with an average scholarship amount of $2,867.
  • In early 2013, with the generous support from donors Daniel Clivner (’85) and Lawrence Field (’52, DCS [Hon.] ’11), Baruch College officially opens the Interim Pedestrian Plaza on 25th Street.




About Baruch College:

Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 17,000 students, who represent 160 countries and speak more than 100 languages. Ranked among the top 15% of U.S. colleges and the No. 5 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world. For more about Baruch College, go to



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