CEREMONY AND CASH PRIZES TO HONOR
NYC HIGH SCHOOL ENTREPRENEURS

Students Compete for Top Honors in Baruch College & Merrill Lynch IPO Challenge

Thursday, June 22, 2006 at 6 p.m. Bookmark and Share
Baruch College and Merrill Lynch IPO Challenge
Baruch College & Merrill Lynch IPO Challenge

              The Baruch College & Merrill Lynch IPO Challenge for high school entrepreneurs will have its grand climactic moment on Thursday, June 22 at 6 p.m. when the winners of the competition are announced. Teams of students from a dozen New York City public high schools, representing every borough, will be on hand to hear the judges’ verdict. NY1 News reporter Ruschell Boone will host the event.

              Over the course of 5 months, students developed concept plans for businesses ranging from Lefty’s Do It Right, an emporium and Web site for the left-handed, to Picture Perfect Salon & Spa, an upscale full-service pampering parlor, to Modern Intergrade Inc., a company providing video entertainment and exercise games designed to fight obesity. With the help of mentors at Baruch’s Field Center, students developed marketing strategies, operations, and finance.

              Participating high schools are: Automotive High School, Brooklyn; Flushing High School, Queens; Fort Hamilton High School, Brooklyn; Grace Dodge High School, Bronx; High School for Arts and Business, Queens; High School for International Business and Finance, Brooklyn; New Dorp High School, Staten Island; Norman Thomas High School, Manhattan; Paul Robeson High School, Brooklyn; Port Richmond High School, Staten Island; Queens Vocational High School, Queens; and Walton High School, Bronx. First prize winners receive $2000.

              Kevin Albert, retired Merrill Lynch managing director and current Managing Director of Elevation Partners, will speak about the IPO initiative, its purpose, and its evolution over the past two years.

DATE:   Thursday, June 22
TIME:    6 p.m.
PLACE: Baruch College
               The Vertical Campus
               Lexington Ave @ 24th St.
               Room 14-220

COVERAGE INVITED             PHOTO OP

Contact: Zane Berzins, News and Public Information Director
(646) 660-6113, zane_berzins@baruch.cuny.edu