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Baruch College's Lawrence N. Field Center for Entrepreneurship Hosts Lecture

"Entrepreneurship Generation to Generation - The Privax Group: LeBon Global Family Business"

ana urrea and gonzalo betancourt


NEW YORK, NY- September 19, 2014  -  The Lawrence N. Field Center for Entrepreneurship at Baruch College welcomes leading Colombian fashion designer Ana Urrea, partner of fashion catalog company LeBon, for a presentation on the success of her multi-generational family business, The Privax Group.  The discussion, held from 12:30 p.m. – 2:00 p.m. October 16, will be moderated by Gonzalo Gomez Bentancourt, Director of the Family Business Program at INALDE Business School, Universidad de la Sabana, Colombia.

Urrea, a graduate of The American College of London and the Fashion Institute of Technology in New York, will speak about her family’s challenges, successes and Latin American influences in the ever changing fashion industry.

Betancourt, who is also a member of the International Family Enterprise Research Academy (IFERA) Board, will share experiences working with family firms in Colombia and Latin America.

The Privax Group, a conglomerate of predominately fashion-related leading companies in Colombia and throughout Latin America, involves the second and third generations of the Urrea Jimenéz family, with the consolidation and diversification of four companies: LeBon, a fashion catalog company; Elipse, a recently acquired lingerie company; Margarition, a financial company providing factoring to Privax Group businesses; and Corocora, an agribusiness company that produces palm oil. The Privax Group also includes a mix of commercial real estate properties in Colombia and U.S.; and a financial portfolio of investments in the U.S. divided in equities and fixed-income.


WHAT: Entrepreneurship Generation to Generation  -

“The Privax Group: LeBon Global Family Business”

WHEN:  12:30 p.m. – 2:00 p.m., Thursday, October 16, 2014

Lunch will be served.           

WHERE: Baruch College, Newman Vertical Campus, Room 14-220,
55 Lexington Avenue (between 24th and 25th Streets),

REGISTER:    Register here

For more information, contact Lendynette Pacheco-Jorge at (646) 312-4780 or e-mail



About Baruch College:

Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 17,000 students, who represent 160 countries and speak more than 100 languages. Ranked among the top 15% of U.S. colleges and the No. 4 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world. For more about Baruch College, go to



Manny Romero, (646) 660-6141,
Mercedes Sanchez, (646) 660-6112,
Celene McDermott, (646) 660-6134,

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