New Ad Campaign for School of Public Affairs
—Aimed at Prospective Graduate Students—
The Baruch College Office of Communications and Marketing and its advertising agency, Della Femina Rothschild Jeary, have worked with the School of Public Affairs to create an ad campaign aimed at prospective students in both the MPA and Executive MPA degree programs. An additional target is those who wish to pursue the school's master’s programs in educational administration. The campaign is intended as well to strengthen both the overall Baruch brand and that of the School of Public Affairs.
To the extent possible, especially in its use of alumni, this effort also reflects the strategy of Baruch’s marketing campaign, “Generation Baruch” (http://www.baruch.cuny.edu/news/gen_baruch_ad.htm).
For examples of the SPA ads, please see below.