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Baruch College and AT&T Take Action to Save Lives by Reminding Students That "It Can Wait"

SEPT. 16: Students Set to Test Drive AT&T's Simulator and Take the Pledge to Never Text and Drive

NEW YORK, NY - September 13, 2013 - Each year, over 100,000 drivers in the United States were involved in critical and fatal car accidents caused by texting while driving. This fall, Baruch College and AT&T, mindful that texting while driving is an especially urgent problem for young people, are joining forces urging students to avoid becoming another statistic by reminding them, “It Can Wait.”

Baruch College's Alpha Phi Omega National Service Fraternity and AT&T are encouraging students to take the pledge to “Never Text and Drive.” The College will be conducting demonstrations on campus at 12 p.m. on Monday, September 16 on the second floor of the Newman Vertical Campus Building.

As part of the national "It Can Wait" campaign, Baruch College is collaborating with AT&T to raise awareness about the danger of texting while driving. On September 16, Baruch students will have the opportunity to drive in a state-of-the-art virtual reality simulator and try to avoid accidents as they attempt to respond to text messages on an accompanying smart phone.

“We want students, and those whose cars they ride in, to be safe,” said Viktor Bunin, a member of Alpha Phi Omega. “No text is worth dying for. We aim to increase student's awareness of the dangers of texting and driving and hope to launch this event as part of a national effort to prevent accidents.”


WHAT: “Never Text and Drive” demonstrations with AT&T as part national “It Can Wait” campaign

WHEN: 12 noon to 1 p.m., Monday, September 16, 2013

WHERE: Baruch College, Newman Vertical Campus Building, 2nd Floor, main student lobby (in front of the escalators); One Bernard Baruch Way, 55 Lexington Avenue

About Baruch College:
Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 17,000 students, who represent 160 countries and speak more than 100 languages. Ranked among the top 15% of U.S. colleges and the No. 4 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world. For more about Baruch College, go to


Manny Romero, (646) 660-6141,

Mercedes Sanchez, (646) 660-6112,

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