Annual Giving

Three Sessions. 6 hours.
Full price $320

Focus on the strategies, structures, processes, and methodologies of organizing, planning, conducting, and evaluating a comprehensive annual giving program. Delve into the various tools used in annual giving—direct mail, tele-fundraising, and special events, as well as "secret weapons" like crowdsourcing, Google ads and giving days.

*This course counts for 6 hours of 48 towards an individual fundraising certificate program.
Registration is closed

For questions and information contact Edgar Zavala, Director of Executive Programs at Edgar.Zavala@baruch.cuny.edu or (646) 660-6718.


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