Planned Giving
For
Not-for-Profit Organizations

Four sessions. 8 hours.
Full price $365.

This course sets out to explain the importance of planned giving in a development office as it helps students understand the various economic and personal circumstances that shape planned giving decisions. Students will be introduced to marketing opportunities for their program, and will become conversant in specific planned giving vehicles to help them apply planned giving strategies.

A successful Planned Giving officer has knowledge not only of the donor’s philanthropic interests and history of giving, but also the economic circumstances that will influence the size and form of the gift transaction. While a major gift solicitation may be based upon financial goals set by the charity (thus, an organization-centered ask), a planned giving solicitation is based primarily on the benefits that may be derived by the donor in the transaction, both philanthropic and economic (thus, a donor-centered ask). This course will outline the philanthropic and economic circumstances that may motivate a planned gift; explain strategies of a planned giving program; introduce marketing strategies; and instruct on the pros/cons of each of the planned giving vehicles as they relate to different donors.

Session One: Administering and Marketing the Planned Giving (PG) Program
Organizational infrastructure and careful planning provide the foundation needed for a successful planned giving program. For a planned giving program to succeed it is important for the leader team to have an understanding of the internal structures needed within the charity, and it’s important for the PG director to also understand the various financial opportunities and constraints affecting donors’ gifts. The relationship between planned giving and other fundraising staff in the charity is an essential element in the advancement of total financial resource development. This session will study administrative and marketing components of planned giving programs including: policy issues –gift acceptance policies and investment guidelines, staffing issues –process including internal as well as external (recruiting volunteer professional advisors; dealing with outside investment counsel and trust companies), building and maintaining relationships with other fundraising professionals in the charity, governmental/regulatory issues – government compliance issues; IRS regulations and federal and state rulings; SEC issues, trusteeship – when should the charity serve as a fiduciary of charitable trusts?, and financial planning –gift annuity programs; planned giving as it relates to individual estate, tax and financial planning matters; the importance of women as donors.

Session Two: Introduction to Planned Giving Options
It is important to understand the variety of planned giving vehicles and how they may be best used in situations involving particular donors and their goals. In addition, an understanding of financial statements and investment reports is essential in strategizing the optimal planned gift for a particular donor. We will examine the array of planned giving vehicles and how they may apply in particular situations.
We will explore: specific planned giving vehicles (charitable remainder trusts (CRTs) charitable lead trusts (CLTs), charitable gift annuities (CGAs), life estate agreements, supporting foundations, donor advised funds), and determine how each may be applied to specific situations, how donor circumstances point toward the optimal choice of a particular PG vehicle, why donors seek planned giving opportunities, balancing the interests of the donor and the charity, how planned giving plays a role in building an endowment, why it is important to understand the underlying legal, tax and financial details of the various planned giving plans.

Session Three: Finance Issues Involved in Planned Giving
This session involves a further investigation into the economic and financial concerns that have an impact on planned giving decisions.
We will examine: coordinating the gift plan with economic and investment expectations, understanding financial and tax models as they apply to the planned gift, why asset allocation is key to investment performance and donor satisfaction, tax sensitivity of various planned giving vehicles, particularly charitable remainder trusts, selecting and evaluating fiduciary agents for custody, trusteeship and administration of planned giving vehicles, building good relationships with financial professionals, and enlisting them in planned giving development, and how to build a team of financial, tax, and accounting professionals that will keep your donors’ interests at the forefront of their planning.

Session Four: Advanced Charitable Planning
This session will discuss private foundations, supporting organizations, and donor advised funds.
We will examine: the application of private foundations and supporting organizations, how community foundations function and their relationships with private foundations and public operating charities, how private operating foundations function under public charity contribution rules, and operation and management of Donor Advised Funds.

*This course counts for 8 hours of 48 towards an individual fundraising certificate program.

For questions and information contact Edgar Zavala, Director of Executive Programs
at Edgar.Zavala@baruch.cuny.edu or (646) 660-6718.


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