Impact Measurement
and Reporting

The Impact Measurement and Reporting Certificate program provides in-depth training on the steps involved in building a sound, practical, and worthwhile plan for measuring impact. In today’s nonprofit sector, the ability to understand, measure, and communicate outcomes and impact has become increasingly important – funding depends on it. So does internal decision-making. Yet many professionals struggle with the process. This program uses interactive exercises and real-life examples to make the concepts and path forward clear, outlining the key components of any successful outcome measurement effort.

By completing this program, students will:

  • Have the tools and frameworks to build a meaningful and manageable outcome measurement plan
  • Be prepared to avoid outcome measurement’s typical trouble areas
  • Be equipped with strategies to measure, learn from, and communicate about their impact on an ongoing basis.

"The info is very well honed. The process has been perfected.
The tools are useful. The course has been jam packed with excellent material."
Miriam Schiffer, Quality Improvement Manager, Seedco.

Duration
20 Hours.
Full price: $1,480.

To register:
1 Download this form and mail it or,
2. Register here online

Program Overview

Why Is Measuring Impact Important? An Overview of Key Concepts
Will cover the rationale behind measuring impact, and offer an overview of key terms and concepts like outputs, outcomes, and theory of change.

Who Should Be Involved? Building Support within Your Organization
Will examine the organizational factors that will positively affect this kind of work, as well as challenges and pitfalls to avoid. (Guest speakers: nonprofit leaders who have successfully implemented plans at their organization)

What Matters Most? Clarifying Your Key Outcomes
Will focus on determining appropriate outcomes for programs and organizations, and the process to ensure those changes align with mission, constituent need, and services.

What Should Be Measured & How? Selecting the Right Data Collection Tools & Strategies
Will focus on selecting the most meaningful things to measure, determining appropriate indicators of success, identifying the best data collection tools, and confirming those tools are feasible to implement in the context of your organization's work. The pros and cons of surveys, focus groups, and other data collection tools will be examined in-depth, as will strategies for ensuring validity.

The Results Are In, Now What? Making Internal Decisions
Will explore ways to build an organizational culture of learning around outcomes, including creating organizational scorecards, structuring meetings and program planning around results, and ensuring staff at all levels have a chance to review and discuss findings. (Guest speaker: nonprofit leaders who have successfully built an organization of learning around outcomes)

The Results Are In, Now What? Informing External Stakeholders
Will focus on what different external stakeholders like funders, board members, and the community want to know about your results and how often, acknowledging that the same message isn’t appropriate for every group. It will also examine the best ways to present your findings to them in a visually engaging way. (Guest speaker: expert in presenting data, including infographics)

Where to from Here? Strategies for Sustaining & Building Upon the Effort
Will look to the future, exploring what can be expected once the basic elements of an outcome measurement plan have been implemented. What does it take to keep everyone’s attention on this important issue? How can organizations continue to make it better?

For questions and information contact Edgar Zavala, Director of Executive Programs at Edgar.Zavala@baruch.cuny.edu or (646) 660-6718.

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