Perfect Match

Baruch College is inextricably intertwined in the history of American finance, not least through its most famous donor and 20th-century guru/financier Bernard Baruch. So establishing a relationship with the Museum of American Finance, located at 48 Wall Street, is no stretch for either institution. The museum, the nation's only independent public museum dedicated to celebrating entrepreneurship and the democratic free market tradition and an affiliate of the Smithsonian Institution, is partnering with Baruch to share resources (information and collections), plan College-based programming and events, and jointly explore community outreach to promote financial education. As it happens, both institutions share common educational goals: examining American financial history and fostering real-world financial literacy skills. Philanthropist John Herzog, currently the chairman of Smythe & Co. and the founder of the museum, suggested the partnership.


Museum photo by Alan Schindler