Over the past decade, people have begun to notice Baruch College. And for many reasons. Surely one is that we have now created a true campus: The award-winning Information and Technology Building; the 1,450-seat William and Anita Newman Library; the Subotnick Financial Services Center/Bert W. and Sandra Wasserman Trading Floor (a resource unmatched in the New York area and one of the few of its kind in the country); the renovated Steven L. Newman Hall; and finally the 17-floor Vertical Campus, which has already won kudos for its design
and boldness of concept.
Baruch alumni and other friends have noticed—during this period they’ve donated nearly $80 million to support deserving students, attract the best faculty, enhance the curriculum with cultural opportunities, and invest in technology. Hundreds of prominent alumni have given their time and expertise through volunteering and mentoring.
Students have noticed—Baruch is now the college of choice for graduates of New York City high schools, including the most selective.
The public has noticed—major stories about the College have appeared in print and on television, and many of our faculty are cited regularly in the pages of the New York Times, the Wall Street Journal, and Crain’s New York Business. In the wake of the Enron debacle, Baruch emerged as an authoritative source for information and insight.
And plans for the future guarantee that this momentum will only accelerate: Baruch’s Zicklin School of Business, already the largest business school in the country, aspires to become one of America’s top 25 business schools.
So maybe it’s time to ask: What kind of college is Baruch today? We’re devoting a special feature to exploring that question in this and upcoming issues of the magazine, each focusing on a different topic. We begin with the lifeblood of Baruch College—its students. They’re motivated, diverse, and driven to succeed. Their hungry energy shapes the character of the College itself and reflects the vitality and competitive ethos of New York City.
Future features will cover alumni, faculty, technology, and campus life. We’ll also scatter little-known facts about Baruch throughout each issue that will offer surprising—in some cases, startling—news.
We’ve called this ongoing feature “Access to Excellence,” for we believe that by creating a culture of excellence Baruch best fulfills its historic mission of providing educational opportunity and of making the American Dream continue to work for a new generation.

—MG