Rethinking Equity Trading at Nasdaq [prev] [toc] [next]

Overview of the Issues

Introductory Remarks Robert A. Schwartz:

Ten years have passed since the market crash of October 19, 1987. I have been asked if I have timed this conference to coincide with another crash. I guess we will find out. I have also been asked if it can happen again. Of course it can. The markets are fragile. Market structure issues are complex and subtle. There is a lot about the markets that we do not know. But we certainly know a lot more than we did ten years ago, and we are starting to see some very meaningful, fundamental changes in market structure.(1)

The important thing is to keep the markets from crashing due to market technical reasons. The 1987 crash had a large technical component to it. For one thing, there were no special procedures for keeping the markets reasonably liquid or for discovering appropriate share values in the chaotic conditions that existed in those wild days of October 1987.

Since recovering from the crash in 1987, we have entered a protracted bull market that we are still enjoying. Funds have flown into equities and into equity funds at an unprecedented rate. The U.S. is leading the world in the development of an equity culture. The U.S. appetite for equities is reaching out to markets around the world. And it ranges from large cap stocks to small.

We have experienced the effect of opening the primary equity markets to small cap companies. I will name a few that not so many years ago were small: Microsoft, Intel, Cisco, Oracle, and Dell. I could continue. No wonder Congress has been so interested in the health of our secondary markets. These companies could not have grown as they did if they had not had good access to equity financing. Without a well-functioning secondary market for trading shares, these companies would not have had this access.

In the ten years since the crash, The Nasdaq Stock MarketSM has grown enormously. The share value of the Nasdaq® -listed companies has grown from a total market cap of $451 billion on January 1, 1987, to $1.96 trillion on January 1, 1997. This has been of enormous benefit to investors. The growth of the companies themselves has also benefited the U.S. economy broadly. It is one reason why today we are enjoying protracted growth, low unemployment, and low inflation.

Today's conference is focused on Nasdaq. Nasdaq has been the number one breeding ground for small companies that have become large. What has happened in the U.S. has been closely watched in the rest of the world. Small cap markets largely patterned after Nasdaq are being introduced around the world. Most notably, the Nouveau Marché in Paris, the Neuer Markt in Germany, and EASDAQ.

The Nasdaq market came under particular scrutiny after the 1987 crash and in the past several years, and its market structure is now being transformed. But it is not easy for a market to change. The cost of technology is enormous. The cost of making a mistake while changing market structure can be far greater. Yet the landscape has been changing— rapidly, dramatically. Consideration is being given to introducing new technologies and additional trading modalities in the Nasdaq market.(2)

The first panel in this conference will focus on the pressures for change that have come from academia, buy-side investors, competition from other markets, and government regulators. In the second session, Dean Furbush will present Nasdaq’s response. The next two panels will address two key issues: (i) the effect of reform on capital formation and (ii) the future of the dealer market. Al Berkeley will then deliver the keynote address.

We look forward to learning more today about plans that are under consideration at Nasdaq. However, in many respects the discussion will be broader. I am delighted that many who are with us today are from exchange markets. You are here from the American Stock Exchange, the Chicago Mercantile Exchange, the Chicago Stock Exchange, the New York Stock Exchange, the Amsterdam Stock Exchange, the Bolsa Mexicana, Deutsche Borse, Le Nouveau Marché, the Stockholm Stock Exchange, and the Toronto Stock Exchange.

Let us step back for a moment and consider market structure more broadly than any one market center. Since the 1970s, widespread attention has been given to the structure of the U.S. securities markets. Yet, important questions have remained unanswered: Should we be concerned about order flow fragmenting? What are the prospects for a black box trading system? Should transparency be mandated? What role should regulation play?

These and similar issues have been debated for years without resolution. Perhaps it is time to approach them in a different way. I had suggested that the questions be asked differently in remarks I made this past April at the Global Financial Policy Forum in Washington, organized by the Center for Strategic and International Studies and the Securities Traders Association.(3) Because time is short, I would like right now to raise just one of the seven questions raised in April: Is the bid-ask spread the major execution cost of trading?

The answer is no, and perhaps we all know it, but we treat it as if it is. Academicians and regulators have focused intently on the spread as a cost of trading. The reason, I think, is that we can see the spread and we can measure it. Nevertheless, I alternatively believe that dislocations of the spread due to market impact and to intra-day price volatility are far more important than the size of the spread, per se. In our considerations of market structure and regulation, we should shift our emphasis from the size of the bid-ask spread to the accuracy of price discovery (the location of the spread). This reorientation is important, regardless of the market center being considered.

Let us now turn our focus to Nasdaq and to the steps this market is taking. I first call on my good friend and co-author to say a few words. Bob Wood.

Additional Comments

Robert A. Wood:

We live in an incredibly interesting period characterized by an ever-rising rate of technological development. Instability continually increases with the rapid development of communication networks. It is easier to find the other side of the trade and hence the need for intermediary services is diminishing. The rules are changing rapidly, but the good news is that the trading volume is exploding. How can market centers survive and even flourish in this unstable environment? Can a dealer market survive if its customers are permitted to post limit orders against it?

It seems we’re heading in the direction of multiple competing trading venues, rather than the implicit design of the 1975 Securities Act. Fragmentation is a synonym for competition. Now economic theory tells us that utility is maximized when we permit competition to flourish, so market centers that encourage and facilitate competition for order flow will fare the best.

Nasdaq has a second advantage at the moment. It has been subject to enormous criticism in recent years and as a result has lowered barriers to change. How can Nasdaq best facilitate competition? One, Nasdaq should concentrate on maintaining the best possible network and self-regulatory organization (SRO). Two, Nasdaq should invite and encourage competition within and among trading venues. Call markets should be used to open and close the Nasdaq market. That would solve the nasty problem of the basis risk for the Nasdaq 100 futures contract and provide many other benefits to traders. Neither the U. S. Securities and Exchange Commission (SEC), nor Nasdaq, should require system-wide trade-through rules. Individual trading venues should be permitted to offer separate price discovery to enhance the advantages of modularity, although all must be linked with trade reporting. Nasdaq must be circumspect about competing with those players it invites onto its network. A conflict of interest arises when it competes with its best customers, for example the central limit order book.

Will dealers be needed when the dust settles? Of course. We will always be willing to pay someone to take the other side of a trade when natural liquidity is not there and we are impatient.

(1) Nineteen days after the conference, on October 27, 1997, the market did plunge 554 points.

(2) Since the October conference, the NASD has had two announcements of particular importance: an agreement in principle for a joint undertaking with OptiMark Technologies (made in January 1998) and a proposed merger with the American Stock Exchange (made in March 1998).

(3) I have subsequently raised and discussed the seven questions in, "Where the Rubber Meets the Road: Improving Portfolio Performance By Controlling Trading Costs," The Journal of Performance Measurement, by Dan Weaver and Robert A. Schwartz, Fall 1997, pp. 15-20.

Professor Robert A.Schwartz, Zicklin School of Business, Baruch College, CUNY and Sidney I. Lirtzman, Dean, Zicklin School of Business, Baruch College, CUNY, talk with Alfred R. Berkeley, III, President, The Nasdaq Stock Market, Inc.


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