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Intensive Training for Business

Source: New York Times, July 13, 1952 <% dim ip_num, currentURL ip_num = Request.ServerVariables("REMOTE_ADDR") currentURL = "http://remote.baruch.cuny.edu:2048/login?url=http://" currentURL = currentURL + Request.ServerVariables("SERVER_NAME") currentURL = currentURL + Request.ServerVariables("URL") if (Instr(1, ip_num, "150.210") > 0 ) OR (Instr(1, ip_num, "10.") > 0 ) then %>


New York Times
Intensive Training for Business

July 13, 1952.

Business skills can now be learned in a fraction of the time formerly required. This is the conclusion of a report issued at City College, describing the five year program of Intensive Business Training carried on by the institution in cooperation with business.

More than one hundred trade associations and many companies worked with the college in pioneering the development of integrated courses covering specialized fields of business. They also helped enlist 900 new instructors from the ranks of business executives.

As a result of this new approach, the college estimates that 50,000 adults who would not otherwise have received training at the City College. Eighty eight other evening colleges throughout the country are operating similar programs.

A New Approach

The conventional college approach to business education, according to Dr. Robert A. Love, director of the Evening and Extension Division of City College, is satisfactory at the undergraduate level, where the desire is to furnish the broad educational base. However, the needs of both business and employes for rapid acquisition of immediately usable knowledge and skills made conventional college training unsuitable for adults.

The Evening College has learned that there are hundreds of fields within business that call for professional training and specialized skills. These fields include advertising, marketing, sales promotion, salesmanship, insurance, and real estate. In addition, the skills have to be applied differently in each industry.

As a result, the college developed a three-dimensional program of adult education for business: training to meet the requirements of a specific job, training to meet the requirements of a specific industry and training to meet the requirements of a particular company.

Results Are Cited

The report cites some results of its Intensive Business Training program. For example: since 1948, 450 students have attended a four-week course in hardware retailing developed by the college in cooperation with the National Retail Hardware Association. As part of the course, experts from the industry cover material which, hardware retailers estimate takes five years to learn on the job. Among the students in the hardware course are hundreds of neighborhood hardware dealers and their employes. A large wholesale hardware company in Minnesota has sent its fifth group of eight employes to New York for the one month intensive course, paying both tuition and expenses.

During the five years of day and night sessions, 14,000,000 student classroom hours if instruction were provided by the division. To fulfill the educational requirements of the expanding program, the division developed 9,054 hours of new courses. Most of these courses represent pioneering in the fields of business education. Practically all of the teaching staff is comprised of men actively engaged in the fields in which they teach.
B.F.

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