In general terms, the primary aims of an undergraduate newspaper should be, first, to disseminate news of interest to its readers in a manner that would be in keeping with the fundamental tenets of fair, impartial journalism, second, to make every effort to reflect authentically the prevailing viewpoint of its undergraduate readers on significant contemporary questions, and third, to champion courageously the principal of academic freedom and to fight against unnecessary and unjust encroachments upon the rights of students to free and unbridled exercise of their existing liberties.
In addition, in order to adhere to the liberalism, courage, and independence with which its founders intended The Ticker to be endowed, we deem it necessary to extend the scope of our editorials beyond the province of college affairs.
In observing the principles enumerated, at no time will The Ticker have recourse to any of the methods employed by the so-called "yellow" press, and under no condition will we ever deviate from the bounds of common decency and propriety. The Ticker will express itself on controversial questions in an intelligent, forceful, and sober manner; straddling will never characterize any of our policies. We pledge ourselves to give to the student body of the School of Business and Civic Administration a liberal and sensible paper. (The Ticker Credo, Lexicon, 1944)