The Ticker : History of the Baruch College Newspaper

The Renaissance: The Ticker in the 1990s

     During my junior year, I decided to attend an open house that The Ticker held - just to see how the student newspaper operated and what could it offer me. I used to just pick up a copy of The Ticker during those long waits on line for the elevator (The paper was thin and the wait long, so I usually finished the entire thing).

     I never thought much of the quality of The Ticker. I just checked it out in order to get a byline or two. Instead of just dismissing The Ticker by saying it sucks, I decided to get involved in it so I could add my two cents in improving it. In no time I became the sports editor and then moved on to news editor. Looking back, I am glad that I was part of a regime of people (You all know who you are) who helped turn the newspaper around. The content is much better, there is more being covered and it no longer resembles some syllabus that I get in class. (Ming Wong, "The Revolving Door of Baruch College," in (The Ticker, April 1, 1998, 16)

 
 
 
Mac Computer
The Ticker, March 13, 1991, 11
Ticker Banner and Staff
The Ticker, September 5, 1990, 1; May 10, 1990, 15
 
 
(The Ticker Newspaper Archive)
(The Ticker Newspaper Archive)
 

     The last decade of the twentieth century at The Ticker began with the use of a relatively new technology, the personal computer. The first computer made its appearance on campus in the 1960s but the 1990s were to be the decade when computers really put their mark on the paper:

Not an organization to stay behind the times, The Ticker Editorial Staff proudly inaugurates the era of desktop publishing with the Macintosh computer for the Baruch College student media.

We did not tamper with our basic design but instead fine-tuned it to make it easier to read. The lines are cleaner, the columns are straighter, and the text more clearly printed. Most importantly, fewer typos and errors are found thanks to Spell-Check and the extra time we now have to copyedit. ...

The Ticker editors and reporters strive to provide the best news service for the Baruch community and, most importantly, for the Baruch students. Our new computer system will not only make the newspaper more readable but will also allow us to expend our coverage of those events and issues important to our readers. (The Ticker, February 7, 1990, 2)

 
 
 
Baruch Has a Webpage
The Ticker, September 18, 1996, 15
Baruch Online
The Ticker, September 13, 1995, 3
 
 
(The Ticker Newspaper Archive)
(The Ticker Newspaper Archive)
 
     Soon the newspaper would acquire its first email address (theTicker@aol.com), and later would even have its own Website. Cyber topics became increasingly popular. The Ticker saw the rise of new columns dealing with games, programming, and other technology-oriented themes. The use of computers made the work of publishing the paper easier, and its length increased.
 
 
 
Ticker Ad
The Ticker, February 3, 1993, 7
Ticker Staff
Lexicon, 1992
 
 
(The Ticker Newspaper Archive)
(Baruch College Archives)
 

     In 1992 The Ticker marked its 60th anniversary. Looking back on the past six decades, the students reflected on how the paper "was started to serve the students of this College, and to the best of our ability we have been successful. We are the students' voice, the students' advocate, and the students' herald. We are a source of information and an outlet of opinion." (The Ticker, February 5, 1992, 6)

     A new slogan, "Unity through truth," was adopted. It served to encourage students to examine all viewpoints. (The Ticker, Feb 5, 1992, 6)

 
 
 
Award Presented to Ticker
The Ticker, February 6, 1991, 6
Award Presented to Ticker
The Ticker, May 14, 1997, 28
 
 
(The Ticker Newspaper Archive)
(The Ticker Newspaper Archive)
 

     The quality of The Ticker began to improve, and the paper once again attracted positive attention from outside the college community. Awards soon followed, and its reputation climbed.

 
 
 
Business Section Banners
The Ticker, December 7, 1994, 13; September 16, 1998, 17
Arts Section Banners
The Ticker, February 24, 1993, 19; Feb 15, 1995, 25
 
 
(The Ticker Newspaper Archive)
(The Ticker Newspaper Archive)
 

     The Ticker began to take on the form familiar to students today. A permanent business section graced every issue of the paper. The arts & entertainment and features sections soon joined it.

 
 
 
Park Avenue Building
Lexicon, 1987
Ticker Staff
Lexicon, 1993
 
 
(Baruch College Archives)
(Baruch College Archives)
 

     The paper moved from its old location in the student center to a building rented by the college at 360 Park Avenue South.

 
 
 
Exhale and Asylum Section Banners
The Ticker, March 26, 1997, 7; October 6, 1999
Ticker Staff
Lexicon, 1994
 
 
(The Ticker Newspaper Archive)
(Baruch College Archives)
 

     As always, poetry and art remained very popular. A slew of new sections and columns appeared. Among the more popular sections was Exhale, which allowed the students to write their opinions on virtually anyone and anything.

     However, when Asylum made its appearance towards the end of the decade, it surpassed anything that had come before. Doubling the size of The Ticker, Asylum was a paper within a paper. It was to be a radical break from what the paper usually printed.

You the student have a chance to use your voice by supplying poetry, short stories, and whatever other unique creations you have. We know you can write. We know you have opinions that you're dying to share with others. We know about your thoughts...

We are not satisfied with conforming to the norm. Forget the norm. The Asylum caters to those seek[ing] to expand their horizons. Even if you do so passively by merely reading our paper, that's ok. Let our writings percolate down and generate new thoughts in your head, slowly festering in your brains. Soon they'll take a form of their own, and you'll want to share too. ("Asylum", October 8, 1999 in (The Ticker, October 6, 1999)

 
 
 
"Ticker to Go Weekly" Article
The Ticker, April 14, 1999, 6
Ticker Staff
Lexicon, 1997
 
 
(Baruch College Archives)
(Baruch College Archives)
 

     The decade ended on a positive note for the Baruch newspaper. Twenty years after it was forced to switch to bi-weekly frequency, The Ticker was at last able to return to its original weekly status.

 
Moving Forward: The Ticker in the 2000s