The Ticker : History of the Baruch College Newspaper

Shakeups and Independence: The Ticker in the 1960s

     The traditional "thirty" (journalistic lingo for "the end") column of an editor-in-chief marks the end of one era and heralds the beginning of another. Hopefully, the one ended has added something positive to the newspaper; hopefully, the new one will add a still more positive contribution.

     In this "thirty" column the editorial "we" is dropped and replaced by the "I." Thus, the editor speaks only for himself, not The Ticker, not the School, and not his editorial board.

     That this is the last issue is difficult to believe. As "boss man" for seventeen weeks, the planning of stories, the laying-out of pages, the reading of copy, the proof-reading of galleys, and the pasting-up of proofs became automatic tasks; but these were tasks which I thoroughly and completely enjoyed.

     The fifty or sixty hours per week that an editor-in-chief devotes to his School and to The Ticker seem like a ridiculous amount of time to some students and faculty members. "What the hell do you get out of it anyway?" they question. "Who needs it?" they ask.

     Well, I don't know if I needed it, but I shudder when thinking how useless and empty my collegiate years would have been without The Ticker. I shudder at the thought of being a student intent upon deriving only a degree from college in order to get a well-paying job. I shudder at the thought of being a student intent upon deriving only social benefits from fraternity or house plan. I shudder at the thought of being a student who comes to college at 9 a.m. and leaves at 1 p.m., immediately after classes. I shudder at the thought of having missed the faculty and the student friendships that only The Ticker made possible.

     But, The Ticker was even more than these. It is an experience - a challenging, exciting, frustrating, enlightening, and, most significantly, a satisfying experience. (Michael J. Del Giudice, "Thirty" in The Ticker, January 8, 1964, 6)

 
 
 
Ticker Staff
Lexicon, 1960
The "Editoress in Chieferess"
Lexicon, 1960
 
 
(Baruch College Archives)
(Baruch College Archives)
 
 

   The Ticker entered the new decade with a deficit of $1,200, due to nonpayment by advertisers. However, even during these difficulties, the paper continued trying to increase the size of its staff:

Lively, interested, informed, intellectual, intelligent, imaginative, original, inventive, empathetic, sympathetic, prolific, romanticistic [sic], bold, inspired and conceited students, we don't want you.

However, if you have other qualifications, be sure to let us know about them in our office, 415 of the student center. It'll be interesting to hear the story you fabricate without using the above adjectives.

Join us now, or it may forever be too late. (The Ticker, October 11, 1960, 2)

 
 
 
17 Lexington Building
The New Student Center
 
 
(Baruch College Archives)
(Baruch College Archives)
 

     Change was in the air when The Ticker soon moved from its original location in the 17 Lexington Avenue building to a former children's court building at 22nd street. The building became the long-awaited student center, where The Ticker would spend its next three decades.

 
 
 
Banner of Pierian
(September 23, 1963, S2, 10)
Ticker Staff at Work
Lexicon, 1963
 
 
(The Ticker Newspaper Archive)
(Baruch College Archives)
 
 

     The 1960s saw growth in various new sections of the paper. There was an increasing emphasis on the outside world, and not just on events in and around the college. To that effect, a large new section and large section was added to The Ticker called the Pierian:

The function of the student press, or any piece of journalism, is to educate. This is accomplished in two ways. First by presenting to the reader the pertinent news and features on campus in order that he may be aware of school functions and activities. Second, by familiarizing the student with peripheral extra-academic concepts and ideas. The first is the function of The Ticker, the latter is the function of THE PIERIAN. (The Ticker, September 23, 1963, 6)

 
 
 
Ticker Staff
Lexicon, 1963
Ticker Literary Supplement
The Ticker, January 2, 1963
 
 
(Baruch College Archives)
(The Ticker Newspaper Archive)
 

     Brand new literary supplements became another highlight of an expanding Ticker. These became a huge hit, remaining a frequent fixture for years to come.

 
 
 
The New Ticker Banners
The Ticker, September 23, 1963 and Feb 16, 1965
Ticker Staff at the Printer
Lexicon, 1964
 
 
(The Ticker Newspaper Archive)
(Baruch College Archives)
 

     Other changes soon followed. The letterhead of The Ticker changed for the first time since its inception, and a new staff position appeared, that of an internal auditor.

He is responsible for verifying the validity of the books of record kept by the Business Manager and for reconciliation with the Central Treasury. He usually reports only once a term but makes frequent checks. The Internal Auditor would be expected to be an upper termer who is majoring in Accountancy.

Approximately three times a term, Ticker Association meets. Prior to the meeting, statements are prepared by the Business Manager who presents the financial position of The Ticker at that date. The internal auditor must verify the figures presented in order to determine that the Business Manager has prepared the correct figures.

The Accountancy department offers a course in internal auditing (Acctg. 224), and it is recommended that all aspirants for the position take the course. (The Ticker, April 23, 1963, 7)

 
 
 
Ticker Staff
Lexicon, 1965
Ticker Staff at Work
Lexicon, 1965
 
 
(Baruch College Archives)
(Baruch College Archives)
 
     A year later, The Ticker celebrated being named the second best weekly college newspaper in New York State by the New York Newspaper Guild, after competing against more than fifty-five other schools.
 
 
 
Students Reading The Ticker
Lexicon, 1965
Ad for Freedom Christmas
The Ticker, December 21, 1965, 2
 
 
(Baruch College Archives)
(The Ticker Newspaper Archive)
 

     The Ticker took an increasingly proactive role in the events going on in the United States and abroad. During the Vietnam War, The Ticker sponsored teach-ins, demonstrations, and debates.

[...] Since all this action by college students is in the forefront of the news, it is essential that college newspapers give them the fullest possible coverage, as well as devote editorial space to the activities. It is through editorials that those who demonstrate for or against the war can read the opinions of their peers on the above activities. Also, students who have not yet formulated opinions about a war in which they may soon be fighting, may be stimulated to do so by reading comments on it in their school newspaper. (The Ticker, October 26, 1965, 5)

   
   
   
Ticker Staff
Lexicon, 1965
   
   
(Baruch College Archives)
   

     However, the sentiment against the Vietnam War by The Ticker staff was not universal. The Committee at Baruch to End the War in Vietnam requested that The Ticker run the following ad:

"Students or Soldiers,

What are you?

How long will it be so?

Saturday, Nov. 27 March on Washington for Peace Negotiations."

(The Ticker, November 23, 1965, 4)

     The business manager refused to print it, arguing that the ad advocated a specific political viewpoint and was injurious to the image of the school.

   
   
   
Ticker Staff
Lexicon, 1964
   
   
(Baruch College Archives)
   
    

     In 1966 The Ticker printed its first faculty evaluation with the aim of aiding students in making informed decisions when registering for classes. The outcry from the faculty at what was perceived as harsh criticism of some of the professors led the Ticker Association to briefly suspend the paper. Once the students on The Ticker admitted that their faculty ratings caused "unwarranted damage to faculty members and the school," The Ticker was allowed to go back in print. The staff also had to agree to consult the Ticker Association before undertaking any unusual projects in the future. (The Ticker, February 15, 1966, 1, 6-7)

 
 
 
Ticker Staff
Lexicon, 1966
The Ticker Association
Lexicon, 1966
 
 
(Baruch College Archives)
(Baruch College Archives)
 

     Since its creation in the 1930s, the Ticker Association had remained largely unchanged. It was still composed of four students and four faculty members who were responsible for electing the editor-in-chief. Up until 1966, their choice was devoid of controversy. However, this was not the case when Herbert Marks and Frank Cassidy applied for the position. Cassidy had been a member of The Ticker's staff for two and a half years. Marks had had a very brief tenure in journalism, and had never been a member of The Ticker editorial board. Most saw Cassidy's election as a forgone conclusion.

     Much to everyone's surprise, The Ticker Association elected Marks as the next editor-in-chief. The outcry was immediate. Complaining that the election result showed that The Ticker was not a student-run newspaper, staff members resigned en masse. When three of the four students on the Ticker Association graduated, the Student Council, protesting the election results, refused to appoint replacements. Unable to collect a quorum needed by the Ticker Association to run the paper, The Ticker ceased to be published.

   
   
   
The Student Council
Lexicon, 1966
   
   
(Baruch College Archives)
   

     The Student Council refused to appoint replacements until faculty took action and changed the rules governing the Ticker Association. More than two months after its disappearance, The Ticker came back, in November of 1966, after a student-faculty committee was organized to tackle the issue.

     The committee eventually changed the composition of the Ticker Association from four faculty and four students appointed by the Student Council to six students (two elected from the Student Council, two from the Council of Presidents, and two from the student body). One member of the faculty served as chairman, voting only in the case of a tie; two instructors served in an advisory role, without a vote. (The Ticker, December 20, 1966, 1)

 
 
 
The Planet and The Greek Way
The Ticker, October 10, 17, 1967, 6, 11
Ticker Staff
Lexicon, 1967
 
 
(The Ticker Newspaper Archive)
(Baruch College Archives)
 

     After the Ticker Association crisis, the paper merged with two other publications on campus. The Planet, published by the House Plan Association and The Greek Way, published by the Inter-Fraternity Council, became incorporated into its sections on an experimental basis. The move was made to "foster greater student awareness and involvement concerning all phases of the School" and reduce overall expenses. (The Ticker, September 14, 1967, 8)

 
 
 
New Banner and New College Dialogue Ad
The Ticker, September 18, 1; Oct 1, 1968, 3
Ticker Staff at Work
Lexicon, 1968
 
 
(The Ticker Newspaper Archive)
(Baruch College Archives)
 

     Independence from CCNY had been discussed for a number of years; in 1968 it finally came to pass. Baruch College became an independent entity within the City University of New York. One of the dominant goals of The Ticker at the time was to help arrange all of the integral elements needed for the formation of the college.

In order to do this in the most effective manner, a central point will be taken from where we can stand to observe the activities of students, faculty and administrators. From this point we will carefully focus, like the new camera bug who puts things into a different perspective, all the actions and decisions of the various players, both on and off the Baruch campus, who shall ultimately be responsible for establishing the goals of the new College.

An increase in the degree of student participation in matters pertaining directly to the Baruch College and in the events directly related to the present student position at this School are definitely requisites that The Ticker , Student Council and the students of this School must work for - so that their voices are heard and listened to by faculty and administrators. (The Ticker, January 24, 1968, 6)

     To help with that goal, The Ticker was one of the sponsors of a contest to design a motto, mascot, seal, and colors for the new college.

 
 
 
New Seal Proposals for Baruch College
The Ticker, May 6, 1969, 7
The Ticker Association
Lexicon, 1969
 
 
(The Ticker Newspaper Archive)
(Baruch College Archives)
 

     The Ticker ended the decade with a larger paper, greater autonomy, and a newly created college, independent of CCNY; however, more changes were on the way. In 1969 the Board of Higher Education passed a resolution providing for open admission to CUNY colleges. This would have major consequences for the new college and the veteran paper.

 
The Challenging Years: The Ticker in the 1970s