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Joseph Kerstein, ChairmanWhy Accountants are Important
Letter From
Joseph Kerstein, Chairman
Stan Ross Department of Accountancy
Zicklin School of Business
Baruch College
City University of New York

Despite the many troublesome issues that confront the accounting profession, Baruch College is experiencing a rush of students enrolling in our accounting, auditing and allied technical and academic programs. Enrollment for accounting majors exceeds 3,000, and this growth testifies to the value of our education for graduates entering jobs in business, government and not-for-profit fields.

Following major upheavals in the financial markets and a return to some economic equilibrium, business leaders now realize the importance of the attest function to protect investors. The government and the corporate world have become more determined to fix cracks in the corporate reporting and disclosure systems. Indeed, with changes in the CPA exam, the regulatory environment and accreditation standards, the value of accounting expertise is being recognized throughout the world. And nowhere are accounting and auditing skills honed as well as at Baruch, where an outstanding faculty and noteworthy conferences sponsored by Baruch and its Center for Financial Integrity help educate a student body in the complexities and significance of the financial reporting and attest systems.

We find that the new 150-hour accounting program is providing new challenges and opportunities for our students by improving their interdisciplinary skill sets. At Baruch, we stress new areas in accounting programs with more emphasis on understanding risks of doing business and the need for clear communications. We also focus on the impact of global business to help graduates function in a new worldwide environment. In addition, Baruch is helping to launch a new competition for outstanding accounting research that can lead to more meaningful disclosure and financial reporting practices. An article in this issue of Impact describes the first academic paper competition conference at Baruch late last year cosponsored by the Zicklin School of Business, the Financial Executives Research Foundation, and the American Accounting Association.

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Academic Research for Financial Executives:
Competition Sponsored by Accountancy Department

The Stan Ross Department of Accountancy and the Center for Financial Integrity hosted a conference at the Baruch College Vertical Campus last November 7 to recognize the winners of an academic paper competition sponsored by the department, the Financial Executives Foundation (FERF) and the American Accounting Association (AAA). The purpose of this first annual competition was to reward the writers of the article in the Accounting Review in 2002 that best advanced the understanding of financial reporting practices.

As Joseph Kerstein, chairman of the Stan Ross Department of Accountancy, said, “It is important that academic research by accountants should be useful for financial executives and more germane to the understanding of the financial markets. This can only enhance the role of the accounting profession within the business and investment communities.”

William L. Felix, Jr., president of the AAA, said that his organization is “very happy to be involved” in a project which encourages accountants and auditors to spend time doing research that sheds light on accounting practices and regulations with a major impact on business. Felix is a PricewaterhouseCoopers auditing fellow and professor of accountancy at the University of Arizona, Tucson.

Ned Regan, president of Baruch College, attended a presentation of the $5,000 cash award to authors, S.P. Kothari, Wayne Guay and John Core, whose article “The Economic Dilution of Employee Stock Options: Dilute EPS for Valuation and Financial Reporting” was chosen as the most relevant for financial executives. S.P. Kothari is a professor of accounting at the Massachusetts Institute of Technology. Wayne R. Guay and John E. Core are professors of accounting at The Wharton School, University of Pennsylvania.

John Elliott, dean of the Zicklin School of Business, said this conference and award reminded him of when the Accounting Review featured a section on financial reporting that helped U.S. companies improve their reporting practices. He found that the Kothari-Guay-Core paper is both “interesting and relevant.”

Linda Bamber, a former Accounting Review editor and accounting professor at the University of Georgia in Athens, noted multiple ways that accounting research helps business executives. She said such research defines economic or financial problems, presents substantial indicators of their magnitude, analyzes whether current reporting numbers are working, suggests alternative reporting methods, and provides evidence regarding the effects of current or proposed reporting methods. “Accounting principles as defined by the Financial Accounting Standards Board and the Securities and Exchange Commission have resultant benefits and costs,” she said, “and academic researchers can assist standard setters in choosing such rules.”

Raj Aggarwal, a professor of finance at Kent State Univeristy in Kent, Ohio, and a representative of FERF, noted that the candidates for the winning paper from among all 2002 Accounting Review articles were first narrowed down to a dozen, and then to four finalists. “The award was given to the paper that met the highest academic and practical standards,” he said.

Commenting on the winning paper, Prof. Guay noted that awarded stock options represent 7% of common shares of a broad cross section of public companies in 1997, the latest year for which the authors obtained data. “In some cases, the options can range from 20% to 30% of the outstanding stock of high-growth companies,” he observed. He explained that the method described in the paper to figure out common stock dilution differs from the FASB Treasury stock method by converting options into portions of stock, even if the options haven’t been exercised. He noted that in examining 731 firms that issued stock options, the dilutions averaged about 3% of outstanding stock compared with 1.5% using the FASB’s recommended method. He also conceded that the paper’s method was likely more costly and complex than the FASB’s.

Audience members at the conference asked whether companies, investment bankers or investors would be interested in another more complicated method of figuring stock dilution as it affects earnings per share and whether more research is needed on how many options are forfeited and how much options are worth when they are actually exercised. Participants also noted that this issue has other stakeholders, such as company suppliers, employees, and lenders, who would be interested in how much issuing options “actually cost” the issuers.

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Four School Conference:
Joint Research Presentation on Earnings Management

An Accounting Research Conference was held jointly with three other universities at Baruch College’s Vertical Campus on May 29, 2003. Bharat Sarath, deputy chair of the Stan Ross Department of Accountancy, noted that the goal of the conference was to promote cooperation on research projects by junior and senior faculty across academic lines. Four papers were presented covering theoretical and empirical projects mainly related to earnings management. More than 60 faculty and students attended the conference sponsored jointly with NYU, Rutgers, and Columbia.

John Elliott, Dean of the Zicklin School of Business, opened the meeting by emphasizing the importance of such joint research and suggested that the conference should become an annual event. Mehmet Ozbilgin, an assistant professor of accounting at Baruch College, presented a paper entitled, “Competitive Intelligence, Financial Disclosures and Operational Strategy.” His coauthor was Mark Penno of Purdue University. Alex Dontoh of New York University was the discussant. Steven Lustgarten, a professor of accountancy at Baruch College, was the discussant for a paper entitled, “Private Information, Earnings Management and Executive Stock Options Exercises” presented by Partha Mohanram, an assistant professor of accountancy at New York University. Coauthor was Eli Bartov of NYU. The fourth college participating was Columbia University in New York.

Also presented were papers entitled, “Related Party Transactions and Earnings Management” by coauthors Elizabeth A. Gordon and Elaine Henry, both of Rutgers University, and “Earnings Management and Accounting Income Aggregation” by coauthors John Jacob of the University of Colorado and Bjorn Jorgenson of Columbia University.

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Mutual Fund Investor Protection and Disclosure:
Baruch’s Center for Financial Integrity Explores Issues

How can the investing public be protected from abuses related to fees and governance involving the nation’s mutual funds? Baruch’s Center for Financial Integrity joined the Mutual Fund Directors Forum to present a conference exploring the subject for fund directors, attorneys, and accountants at Baruch’s Vertical Campus on September 22, 2003.

Key questions that arose during the program were: Shouldn’t the directors of mutual funds, who are usually paid higher salaries than directors of public companies, be more cognizant of investors rights? Are investors being given enough representation on mutual fund boards?

The most striking suggestions came from keynote speaker Arthur Levitt, former chairman of the Securities and Exchange Commission. “The brokerage system of selling mutual fund shares is broke and we need to fix it,” Levitt told the group. He noted that the National Association of Securities Dealers had just settled with Morgan Stanley over a charge that the firm improperly offered brokers more than $1 million in prizes in at least 29 internal contests to boost sales of specific fund products. “Among the perks were all-expense paid trips to resorts, seats to sports playoff games, and Britney Spears concert tickets,” he observed.

Levitt remarked that mutual fund expenses and sales commissions for the average taxable investor “eat up 3 percent of equity funds assets each year, or almost half the long-run real return on stocks in these funds.” Levitt proposed that the NASD “should close the loopholes and ban all broker sales contests and quotas, ban the granting of higher commissions to brokers for selling the firm’s own funds, and regulate the compensation of branch managers who are paid more for selling more funds.”

He urged funds, regulators and lawmakers to “stop the clock on market timing…and embrace fair-value pricing.” About a dozen funds, including Vanguard, T. Rowe Price, Fidelity and Putnam, have adopted such pricing. In fair-value pricing, the fund, for example, corrects discrepancies between current share prices, particularly on foreign markets, and expected new prices, adjusting stock values for U.S. portfolios. This stops traders who time markets from capitalizing on stale prices of funds holding international securities.

Levitt encouraged fund directors to pick a lead independent director, who would be given power to keep an eye on such things as flipping by portfolio managers, which is excessive and unnecessary securities trading that drives up costs for shareholders. “The truth is that investors will always look at performances to judge what fund to buy, “ observed Levitt. “What they need is the take-home number—that is, what they can take home after all fees and taxes are taken into account.” If these measures are followed, “we could bring about reform without relying entirely on the heavy hand of regulation.”

“If the mutual fund industry doesn’t take these important first steps and investors conclude they aren’t getting what they pay for, they will leave mutual funds” and find other places to put their money, Levitt declared.

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From Baruch to Washington:
Dough Carmichael Becomes Chief Auditor of the PCAOB

The Public Company Accounting Oversight Board (PCAOB) needed a tough and knowledgeable professional as its chief auditor to fulfill the mandate of Congress’ Sarbanes-Oxley legislation requiring more vigorous oversight of corporate accountability.

So it was no surprise that Douglas R. Carmichael, who helped established and directed Baruch’s Center for Financial Integrity, was selected last year for the job. The Wollman Distinguished Professor of Accounting at Baruch and former vice president for auditing at the American Institute of Certified Public Accountants, Carmichael had been keeping a keen eye on the accounting profession’s technical and ethical standards and its auditing practices for decades. He began teaching at Baruch in 1983 after leaving the institute. In his new position with PCAOB, he anticipates that in overseeing the redrawing of the nation’s auditing standards and in advising board members he will focus on stronger safeguards to protect the investing public.

As a founder of Baruch’s Center for Financial Integrity, he is proud of his role in originating an organization where integrity and quality of financial reporting are stressed along with technical excellence. “I am particularly pleased that when the SEC issued a study of principles versus rules-based standards mandated by Sarbanes-Oxley it quoted liberally from a roundtable presented by the Center in February 2003,” he says.

Noting the importance of the Center conference on Sarbanes-Oxley in April 2003, he says that “we brought the best minds in the nation to Baruch to discuss the issues and shed light on new directions that should be taken.” Participants included Lynn Turner, former chief accountant of the SEC; Harvey Goldschmidt, an SEC commissioner; and Charles Niemeier, a PCAOB member and former chief accountant of the SEC’s enforcement division.

Carmichael observes that the Center’s early roundtables provided marquee names. “We had Paul Volcker [former Federal Reserve Bank chief] interviewed by Bethany McLean, a Fortune editor who broke the story about Enron,” he says. People came to regard us as opinion leaders and that put Baruch in the forefront of helping protect investors and the public interest and raise the level of integrity for financial reporting. Participants at our meeting spoke about improving the effectiveness of corporate board and audit committee members in the oversight of such reporting.”

Carmichael points out that the Center’s main achievements are in areas of major concern with regards to the public interest. “A lot of what we do at the PCAOB is similar to what we did at the Center,” he adds. “I chaired a roundtable at the Center on internal controls, and we kept contact with investor and analyst groups such as the Association for Investment Management & Research.”

On leave from Baruch, Carmichael has this advice for Steve Lilien, the current head of the Center: “It’s important to continue programs that reach for the leading edge of professional competence and solutions to current issues in financial reporting and corporate governance.”

Lilien affirms that the Center will continue to foster integrity in financial reporting through research, conferences and other scholarly activities. “We want to create an academic watchdog for ethics with a strong emphasis on the financial market and its institutional framework, and to develop case studies for classroom use board on real life experience in business and investing,” he says.

Center roundtables and discussions have focused on financial integrity, international standards and harmonization, class action suits, consolidation requirements for special purpose entities, how the Sarbanes-Oxley Act affects industry, and white collar crime in the post-Enron environment. “We want to become a key factor in restoring investors’ beliefs that securities regulation ensures accurate, transparent, consistent and useful information,” says Lilien. “By providing a top-rate vehicle for bringing together market participants, we can bring issues relating to enforcing the market’s ethics and integrity to the forefront.”

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Sec Accounting — Interesting, Challenging And Rewarding

By Eli Mason, CPA


The year was 1951, I was 30, had established a small but growing CPA firm with a staff of six and was ready to conquer the world. I had established contacts with some bankers and attorneys and, in particular, with two young lawyers, George and Marie. At a luncheon date, Marie said, “My father who is in the wastepaper business and some of his friends have accumulated a large bloc of shares in a company listed on the New York Stock Exchange. They wish to gain control and have obtained a court order to inspect the company’s books and records located at their main office in Syracuse, New York. Would you be interested?” With little hesitation, I told Marie my bag was packed. The company was United Board and Carton Corp., with paper manufacturing mills and carton plants in upstate New York.

With three assistants, I traveled to Syracuse, spent five days auditing, analyzing, and digging. On our return, I spent the weekend writing a report on our findings. A proxy fight ensued, many letters to shareholders were sent by both sides, and, in June, 1951, the old Board of Directors resigned, a new Board was elected and in a magic moment I was asked, “Mr. Mason, would you be interested in becoming our independent auditor?” I tried to act cool and replied, “Yes, thank you.”

So, at the age of 30, I had my first SEC client. I was prepared, because after graduation from Baruch College, I was employed and trained at a prominent CPA firm, Klein, Hinds, & Finke. Dr. Joseph J. Klein was senior partner and a prominent person in the accounting profession, was a past president of the New York State Society of Certified Public Accountants, and a professor of accountancy at Baruch College (then School of Business, CCNY). Several partners of the firm also taught accountancy as adjuncts at Baruch. KH&F had a number of public company clients, and I had been assigned to various audit functions. The firm maintained high standards of performance, and I learned the function and meaning of the independent audit. In addition, while a student at Baruch in the late 1930’s, I was fascinated by newspaper accounts of the McKesson & Robbins financial scandal, and in 1941 I wrote my first article titled “Audit the Auditor.”

The United Board audit present presented an immediate technical problem — my firm was retained in June and the public company had a May 31 fiscal year. I knew that I needed some help; I dialed the SEC in Washington, D.C., asked to speak to the chief accountant of the Securities and Exchange Commission. A pleasant voice came on, “This is Earle King.” With some trepidation, I began, “Mr. King, I apologize for bothering you. I am a CPA, my firm has just been retained to audit a public company and I have a problem.” Earle King chuckled, “What’s your problem?” I explained about the fiscal year and he said, “Why don’t you come down to Washington and we’ll talk about it.” At the time, which was soon after World War II, the SEC was located in a huge Quonset hut in Washington, D.C. Earle King could not have been more gracious and helpful. That event started a series of meetings with Chief Accountants of the SEC including Andrew Barr, John C. (Sandy) Burton, Jr., A. Clarence Sampson, and others.

Within a year, an executive of one of our clients called and inquired whether we would be interested in conducting the audit for an Initial Public Offering of a company in which he had financial interest named Photomaker Corp. We conducted the audit, the IPO was successful and soon after our firm had a client on the American Stock Exchange.

My next SEC experience was unexpected. The owner of the office building in which our firm was a tenant, New Plan Realty Co., had syndicated a number of buildings in the form of limited partnerships. They decided to organize a real Estate Investment Trust (REIT) and to exchange the partnership interests for shares in an Initial Public Offering. The IPO was successful and our firm soon had a second client on the New York Stock Exchange.

Over the years, we participated in various SEC filings, frequently on the recommendation of smaller investment firms as well as CPA colleagues. Our attitude and belief was that if you can conduct a proper audit in accordance with the standards of the profession, you can prepare the audit report for inclusion in an SEC submission.

At one time, our firm had two clients on the New York Stock Exchange, three clients on the American Stock Exchange and several clients on the Over-The-Counter Market (now NASDAQ). We also were retained by several broker-dealers and prepared their reports for filing with the NASD.

I had retained a friendly relationship with Klein, Hinds & Finke and one of their public company clients was Realty Equities Corp. Shortly before an annual audit, I received a phone call from the partner in charge of the engagement stating that the company had a number of recent sales and purchases of property and that the transactions had not yet been recorded on the company’s books. There was pressure of time, the independent accountants could not prepare the necessary journal entries and would Mason and Company be willing to analyze the transactions and prepare the necessary entries. We performed the work, Klein, Hinds & Finke was pleased, Realty Equities Corp. was pleased, and Mason & Company was pleased with the fee.

In a recent General Accounting Office (GAO) study, it reported that 97 accounting firms are the independent accountants for public companies. Obviously, only the major firms have the global facilities to audit the GEs and GMs of the world, but I believe it is important that medium-sized and smaller CPA firms should not hesitate to become involved in SEC companies if the occasion arises.

Eli Mason is a past President of the New York State Society of CPAs, past Chairman of the New York State Board for Public Accountancy, and past Vice President of the American Institute of CPAs. He is the recipient of the American Accounting Association’s Exemplar Award and is President Emeritus of the Baruch College Fund.

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