Graduate Bulletin - Academic Programs and Courses

MS in Marketing

The MS program in marketing allows students to focus specifically on marketing and marketing-related areas. Students in the program are required to take a minimum of 30 credits. This is in contrast to an MBA program, which requires more credits, including a number of courses spanning all areas of business for a broader background.ng, or marketing research.

All MS students take the four required courses (12 credits) listed below. Beyond that, students design their own program by taking six additional courses from any offered by the Department of Marketing and International Business (MKT), including IBS 9760.

Courses in Specialization Required (12 credits)
MKT 9702	Marketing Research	3 credits
MKT 9703	Marketing Management	3 credits
MKT 9716	Consumer Behavior	3 credits
MKT 9750	Marketing Strategy	3 credits
Students who completed any of the above four courses on the undergraduate level with grades of B- or better may substitute other marketing electives for these required courses.
Electives (18 credits) Choose any six courses in the Department of Marketing, including IBS 9760
Students with an interest in e-commerce should consider including the following courses in their program:
CIS 9444	Electronic Commerce	3 credits
MKT 9764	Internet Marketing and Global Business	3 credits
MKT 9780	Interactive Internet Marketing	3 credits
MKT 9781	Internet and Small Business Entrepreneurship (MGT 9866)	3 credits
Students with an interest in international marketing should consider including the following courses in their program:
IBS 9760	International Business Analysis	3 credits
MKT 9763	International Trade Operations	3 credits
MKT 9766	International Marketing Management	3 credits
Additionally, students should consider the following:
FIN 9788	International Corporate Finance	3 credits
IBS 9767	Foreign Markets, Cultures, and Regimes	3 credits
IBS 9768	Advanced Topics in International Business	3 credits
IBS 9769	International Business Strategy	3 credits
LAW 9740	International Trade and Investment Law	3 credits
MKT 9761	International Commodity Trading	3 credits
MKT 9764	Internet Marketing and Global Business	3 credits
MKT 9765	Comparative Marketing Systems	3 credits
MKT 9774	International Logistics	3 credits
Students with an interest in marketing research should consider including the following courses in their program:
STA 9708	Applied Statistical Analysis for Business Decisions	3 credits
STA 9700	Modern Regression Analysis	3 credits
or
STA 9000	Regression and Forecasting Models for Business Applications	3 credits
STA 9705	Multivariate Statistical Methods	3 credits
STA 9710	Statistical Methods in Sampling and Auditing	3 credits
STA 9750	Basic Software Tools for Data Analysis (OPR 9750)	3 credits
PSY 9753	Attitude and Attitude Change	3 credits
PSY 9760	Psychometric Methods	3 credits
COM 9635	Research Methods in Corporate Communication	3 credits
COM 9640	Qualitative Research Methods	3 credits

Students interested in e-commerce, international marketing, or marketing research may substitute the suggested nonmarketing courses indicated above for marketing courses in consultation with a department advisor. Registration for courses designated “PSY” and “COM” also require approval from the Weissman School of Arts and Sciences.

The program information above is from the Graduate Bulletin 2005 - 2008
View the entire Bulletin or previous Bulletins