Baruch Collge

Graduate Bulletin - Academic Programs and Courses

MA in Corporate Communication

The MA in corporate communication is a 36-credit program that is designed to prepare both aspiring and practicing corporate communication professionals to plan, implement, and assess corporate communication strategies in business and industry.

Courses in Specialization                        (36 credits)

Required Courses                  (24 credits)

COM 9139 Communication Strategy (PAF 9139) 3 credits
COM 9501 Corporations and Media 3 credits
COM 9505 Media Analysis for Corporate Communication and Business Journalism (ENG 9505) 3 credits
COM 9510 Legal and Ethical Issues in Business Journalism and Corporate Communication (ENG 9510) 3 credits
COM 9620 Corporate Communication 3 credits
COM 9630 Corporate Media Relations 3 credits
COM 9635 Research Methods in Corporate Communication 3 credits
COM 9640 Qualitative Research Methods 3 credits

Elective Courses                    (12 credits)
COM 9108 Communication and Information Technology (PAF 9108) 3 credits
COM 9515 Graphic Design for Media Professionals (ENG 9515) 3 credits
COM 9651 Theories of Persuasion 3 credits
COM 9652 Crisis Communication 3 credits
COM 9653 Investor Relations 3 credits
COM 9654 Employee Communication 3 credits
COM 9655 Corporate Advertising, Image, and Identity 3 credits
COM 9656 International Business Communication 3 credits
COM 9657 Video Production for Corporate Communication 3 credits
COM 9660 Selected Topics in Corporate Communication 3 credits
COM 9800 Internship in Corporate Communication 3 credits



The program information above is from the Graduate Bulletin 2005 - 2008
View the entire Bulletin or previous Bulletins