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Global Highlight

Baruch College delegation attended business analytics conference in Spain on June 9-10, 2016



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A Baruch College-City University of New York (CUNY) delegation attended a Business Analytics Workshop/Conference held at Universidad Carlos III de Madrid (UC3M) on June 9-10, 2016.  The two-day workshop, held at UC3M’s Puerta de Toledo campus in Madrid brought together university and industry experts to discuss current issues in the field of business analytics, including digital transformation, cognitive computing and big data platforms.

It included presentations by e-commerce and analytics industry experts such as Jose Pedro Moro and David Gomez Toledo of IBM Digital Group; Guido Sagasti and Ricardo Alcon of Nielson and Nicolas Borel of Amadeus Travel Intelligence.  University faculty and participants were organized into work groups of three to prepare presentations on their current research and/or topics of interest in the mornings and research discussions in the afternoons. 

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Vice Provost Lee and Professor David Luna, Chairperson of the Department of Marketing and International Business, visited the main campus of UC3M to meet with Provost Isabel Gutiérrez Calderón to discuss future collaborations between Baruch College and UC3M.

The Alan G. Aaronson Department of Marketing and International Business, the Weissman Center for International Business and the Office of the Vice Provost for Global Strategies co-sponsored and provided faculty travel support. UC3M provided support as the conference host. The Global Strategies Office support represents the third year of Baruch College's Collaborative Research Travel Grant Program. Vice Provost Myung-Soo Lee said, “Conference organizers at Baruch and UC3M hoped that the meeting was a first step in a continuing dialogue between UC3M and Baruch College faculty.  As the two universities continue to expand their relationship, future steps could include student exchanges, faculty research collaboration, curriculum development and possibly cooperative online learning opportunities.”

Baruch College participants included: Radhika Jain, Nanda Kumar, Myung-Soo Lee, David Luna, Pragya Mathur, Charles Scherbaum, Marshall Sponder, Karthik Sridhar and Abdullah Tansel. 

From UC3M, the faculty participants were: Alicia Barroso, Itziar Castello, Manuel Ceballos, Eline de Vries, Lola Duque, Maria Esteban Bravo, Nora Lado Couste, Ester Martinez Ros, Vladimir Melnyk, Miriam Sanchez Manzanares and Jose M. Vidal Sanz.