The Baruch College Adjunct Faculty Handbook
Schwartz Communication Institute
Last updated on 7/12/2010
Baruch intends to turn out students who can think critically and communicate clearly. Our task, then, is not to teach only content, but to teach this content within the larger context of critical thinking and clear communication.
The Bernard L. Schwartz Communication Institute can be of significant help to you in achieving a proper balance between content and communication.
The Institute was founded in 1997 and infuses oral, written and computer-mediated communication into the curriculum by emphasizing a philosophy of teaching rather than a quantification of communication-intensive activities. Communication is defined broadly as the locus in which learning takes place; it is a purposeful activity imbedded in a discipline or activity. Communication-intensive courses (CICs) infuse three modes of communication into the curriculum: writing, speaking and computer-mediated communication. CICs do more than push students to write, speak or use computers. An intensive experience in communication engages students in the full range of intellectual and practical processes that go into producing effective communication. That means covering grammar and usage, pronunciation and intonation, but [also] habits of mind, analytical tools, and audience adaptation, as well as respect for the differences among the various modes of expression at play in academic and professional environments. 
To learn more, browse the Schwartz Communication Institute's Information and Resources for Faculty.
 Paul Arpaia, WAC [Writing Across the Curriculum] Initiative Evaluation and Assessment Questionnaire, June 3, 2003