Corporate Communication in Greater China at the Dawn of the New Millennium
Available to all users
Duration: 98 min.
Creator(s): Goodman, Michael B. DeFillippo, Robert Wang, Jay
Contributor(s): Fairleigh Dickinson University, Corporate Communications Institute Prudential Insurance Company of America
Publisher: Weissman Center for International Business, Bernard M. Baruch College
Date: 2006-14-06
Description: The Weissman Center for International Business hosts this executive briefing based on the findings of a benchmark study from the Corporate Communications Institute (CCI) at Fairleigh Dickinson University, underwritten by Prudential Financial and conducted in Beijing, China.
Robert DeFillippo, Chief Communication Officer, Global Communications, Prudential Financial speaks on the value of research for corporate communication executives.
Michael Goodman, Director of the CCI at Fairleigh Dickinson University and Jay Wang, Professor at Purdue University present the final report. Study findings identify corporate communication structure, practices, and trends among Chinese companies. Additionally, they explore perceptions and practices related to corporate social responsibility as part of the corporate communication function.
The event takes place on November 14, 2006 at the Newman Real Estate Institute, Oak Room.
Subjects: Business communication--China Business communication--United States Business communication--Cross-cultural studies Business etiquette--China Corporate culture--China
