Contributor(s): Bernard M. Baruch College, Europe Society
Publisher: Weissman Center for International Business, Bernard M. Baruch College
Date: 2006-10-03
Description: Marc Gobé, author of Emotional Branding, Citizen Brand, and the forthcoming Brandjam, and President, CEO and Executive Creative Director of Desgrippes Gobé - an international branding and design company, speaks on bridging the transatlantic divide through emotional branding.
The event takes place on October 3, 2006 at the Newman Conference Center, Room 763, co-sponsored by the Weissman Center for International Business and the Europe Society.
Subjects: Brand name products Brand name products--Marketing Consumers' preferences Motivation research (Marketing)
