PAF 3108 Public Campaigns and Advocacy
3 hours; 3 credits

Students will create and manage persuasive campaigns for a range of public causes. The course focuses on theories of persuasion and social influence, and classic media campaigns such as public service announcements against drunk driving and ads for political candidates. Through such studies, class members will learn how to apply persuasion principles and advocacy strategies to influence diverse audiences in contemporary contexts involving issue advertising, election drives, cultural activism, new media, and movement communication.

Prerequisites or Co-requisite: ENG 2150