PAF 3105 Principles of Survey Research
3 hours; 3 credits

The course explores the history and fundamentals of survey research, including the survey research process and its uses by government, business, nonprofits, and the media. Different methodologies are covered, including telephone and web surveys. It reviews how to evaluate questionnaires, put research findings to use, and get hands-on experience designing, executing, and analyzing an online survey.

Prerequisite : ENG 2150