Course Description Detail Page

MGT 9966 Entrepreneurship and Social Business: From Strategy Development to Implementation
3.0 Hours; 3.0 Credits

The objective of this course is to provide students with the requisite skills to expand their understanding of the importance of social communication within the development of new and existing enterprises. These social business models rely on the development of a company strategy that will help to create transparent information networks by engaging and connecting internal and external stakeholders. Specifically, the course is designed to give students the opportunity not only to explore the power of new social networking strategies/tools, but also to develop and implement a social business strategy for their own entrepreneurial ventures.

Prerequisite: None