Course Description Detail Page

MGT 4967 Technology, Innovation, and Design in Entrepreneurship
3.0 Hours; 3.0 Credits

This course is designed to help students develop a foundation for starting and managing a technology business and taking a strategic approach to the development of technology and innovation. The course will provide a mix of theoretical and practical knowledge about the role of technology in entrepreneurship and the process of innovation and design. At the end of this course, students should have gained strong general understanding of the types of technology ventures and their start-up process, and be able to identify high-potential, technology-intensive commercial opportunities and execute these business opportunities. Other topics will include business planning, sources of capital and exit strategy, market tactics, product life cycles, legal matters, and success factors for technology ventures. The course will also empower students to think about innovation and technology in a strategic manner to support key components of a business at a managerial level. Conventional entrepreneurial and managerial approaches may not be as well suited for the high-growth technology industry where a different managerial skill set is necessary. This course aims to develop these skills.

Prerequisite: MGT 3120