Course Description Detail Page

COM 9655 Corporate Advertising, Image and Identity
3.0 Hours; 3.0 Credits

This course examines the nature of corporate image and reputation, the process of managing corporate identity process, and the role of corporate (nonproduct) advertising in a corporate communication program. Students will receive a sufficient understanding of the theory, research, and practice of corporate advertising, image, and identity to enable them to plan, manage, and evaluate corporate programs in this area.

Prerequisite: None