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COM 9651 Theories of Persuasion
3.0 Hours; 3.0 Credits

This course is designed to familiarize the student with various significant theories and research programs in persuasion, with special attention paid to the applications of these theories and this research in the world of corporate communication. Persuasion is an expansive term and therefore difficult to define. At its core, it concerns attempts to cause persons to change their beliefs or desires through the manipulation of symbol systems. This course approaches the study of persuasion from both humanistic and social-science perspectives. Accordingly, we will begin our study of persuasion with an examination of classical texts on rhetoric--the first systematic treatment of persuasion in the Western world. Here we will pay special attention to the relationship between persuasion and politics and also to the relationship between persuasion and ethics.

Prerequisite: None