The Nuts and Bolts of Social Media Success For Beginners
Date: May 22nd 2014
Location: Baruch College
17 Lexington Avenue Between 22nd/23rd
Skylight Room, 306
Social media is not the future of business, the shift already happened. Have you missed the boat? Are you capturing the vast opportunities that social media platforms have to offer?
There are many reasons why you may not be using social media. You want privacy. You are not Internet savvy. Or you just haven’t had the time to learn how to use social media effectively. You either tried, got burned, and gave up, or you never got start.
Perhaps you outsourced your social media to an intern?
Trust me, it’s not that social media is not working for you, it’s the other way around. You haven’t made it work for you.
The landscape has changed a lot. Old social media tactics are rendered obsolete. You can no longer outsource tweeting. You can hire a consultant or an agency to help you, but they cannot be you. It needs to be you. Your content needs to be native, authentic, and human. Both users and algorithms will smell a phony.
Whoever you are and whatever you do, you need to learn social media.
This session will turn cover the nuts and bold of social media success for beginners, including:
- Tips and best places to begin
- How to tell a story and become Internet cool
- Every platform is unique, how to pick the right fit
- How to develop social media strategy
- Social media for business and personal branding
- Tools to optimize your visibility
To register for this event, click here.
Head of Search & Inbound Marketing at Lowe Profero
Author, Speaker, Instructor at Baruch College Division of Continuing and Professional Studies
Adjunct Professor at NYU- Inbound Marketing Clinic