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Evolve or Perish: How to succeed in the digital world
Start Date: 7/18/2013Start Time: 6:00 PM
End Date: 7/18/2013End Time: 8:00 PM
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Event Description:
Digital evolution is exponential and has affected every aspect of business, consumerism, culture and lifestyle. This ‘disruptive innovation’ has created a new breed of companies, such as Google, Facebook, Linkedin and Twitter, that created a new eco-system, which paved the way to a major shift in the type of marketing strategies that every business – large and small – needs to engage in to remain relevant.

In this session, Matthew Capala, will decipher winning strategies on how to adjust your marketing strategies and budgets to prepare today’s business leaders for tomorrow’s challenges. Matthew Capala (@SearchDecoder) is a global inbound marketer, search strategist and speaker.

Key Takeaways:
Think digital – learn the key digital trends affecting your business today and tomorrow
-Get ahead of the pack - understand the new digital channels and how to use them
-Learn useful tips - increase your business presence and personal brand online from increasing website visibility to social media marketing to blogging and community building
-Make it actionable – navigate through the clutter of the Internet picking the right tactics that will make a difference

Hosted by Baruch College, Division of Continuing and Professional Studies & part of MCC’s NYC Marketing Week 2013  

Register Here
Contact Information:
Name: Baruch College Division of Continuing and Professional Studies
Phone: 646-312-5000

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