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Entrepreneurship

Program: Entrepreneurship

The Entrepreneurship Program at the Baruch Leadership Academy provides talented rising 11th and 12th grade students with the opportunity to learn about how to bring their business ideas to life.  Baruch College is ranked #9 on the “Top 50 Undergraduate Programs for Entrepreneurship” 2015 list released by The Princeton Review and Entrepreneur magazine. In addition, Baruch is listed at #14 on the list of “Top 50 Graduate Programs for Entrepreneurship.”

The Academy strives to give students a comprehensive overview of how to become entrepreneurs through the following initiatives:

  • Classroom lectures and workshops
  • Investigation of business careers as well as the start-up process
  • An introduction to business law
  • Field trips to business sites within New York City
  • Creation of their very own business plan
  • An intensive business plan competition judged by professional entrepreneurs

A Selection of Entrepreneurship Topics Covered:


Defining Your Business Plan

Defining Your Business Plan

Students explore the basic fundamentals of creating and laying out their business plans. The lecture teaches students about five skills needed to become a successful entrepreneur, also known as the 5C’s: Challenge, Connectivity, Creativity, Communication & Confidence. The class then is taught about key factors needed when thinking about potential business ideas such as the primary and secondary target audience of your proposed business as well as the demographic that you are trying to reach.

  • Duration: 3 hours
Product Marketing

Product Marketing

During this class, students meet with a prominent Marketing Communications Director who explains different aspects to marketing from social media to demographics and psychographics. The class discusses the significance of researching and understanding a market before marketing a product.

  • Duration: 3 hours
Credit and Financing

Credit and Financing

Students learn about the importance of managing personal credit for financing entrepreneurial projects. The class examines the role of banks as one of the main sources for financing startup businesses, as well as about credit necessary to acquire loans. Students learn about common credit mistakes to avoid and are given different scenarios that show solid and poor credit.

  • Duration: 3 hours
Professional Business Consulting

Professional Business Consulting

Students meet with a digital marketer and professional consultant for business growth. Students are taught about the consulting process and are provided with comprehensive advice about the business plans that they have created as a class.

  • Duration: 3 hours
*Course material is subject to change.

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