Baruch college

Zicklin school of business

modular executive ms in marketing in New york

Modular Executive MS in Marketing in New York CityBaruch College, The City University of New York


Baruch College's Zicklin School of Business is home to a renowned faculty and industry experts who shape business practices and advances worldwide. The New York City campus is located in the heart of Manhattan, where numerous multinational corporations are based. Within easy reach of Madison Avenue and Wall Street, Zicklin is integrated practically and philosophically into the fabric of New York City's global business community.

Kapil Bawa, PhD

Kapil Bawa is Professor of Marketing and teaches Marketing Research and Marketing Principles in the Graduate, Undergraduate and Executive programs. Before joining the Zicklin School of Business, he taught at McGill University, New York University, and Columbia University, and had worked in the field of advertising. He has published in leading academic journals including Marketing Science, Journal of Marketing Research, and Journal of Marketing. His research focuses on the modeling of choice and consumer behavior, with consumer promotions being a particular area of interest. He has been an invited speaker at industry forums such as the Marketing Science Institute and the Conference Board of Canada. He has also taught in International Executive Programs in Singapore and Taiwan, at People's University in Beijing and in McGill University's MBA Japan. He has a PhD from Columbia University.

Ram Bezawada, PhD

Professor Bezawada graduated with a PhD degree in Marketing from Purdue University in 2006. His substantive research interests primarily concern issues relating to marketing analytics, health analytics, digital media marketing and analytics such as social and digital media marketing, multichannel marketing, and big data. In addition, he is also interested in researching pertinent issues at the intersection of marketing and health behavior/health care, cross-category models, new products/branding and retailing. His methodological focus is on consumer learning models, spatial models and the application of Bayesian inference techniques to solve marketing problems. He is an empirical researcher and endeavors to focus on problems that have a managerial bent. Ram has numerous publications in top-rated journals like Marketing Science, The Journal of Marketing, Management Science, The Journal of Consumer Psychology, Information Systems Research.

Nermin Evuboglu, PhD

Nermin Eyuboglu is a Professor and Deputy Chair at the Aaronson Department of Marketing and International Business. Her research and teaching interests focus on marketing channel design and management, building long-lasting buyer-seller relationships, negotiations in the supply-chain, and survey research. She has published articles in the Journal of Marketing, Multivariate Behavioral Research, Journal of Personal Selling and Sales Management, Journal of Marketing Channels, Industrial Marketing Management, and Psychology and Marketing. In 2007, one of her JM articles has been nominated for the prestigious Harold H. Maynard Award for Significant Contribution to Marketing Theory and Thought. She has received various teaching excellence awards during her career at Baruch College. Dr. Eyuboglu received her PhD from the Kenan-Flagler Business School of the University of North Carolina-Chapel Hill.

Andreas Grein, PhD

Andreas Grein is Professor of Marketing and International Business at Baruch College, The City University of New York. He is also the Academic Director for the Executive MS in Marketing. He has worked briefly in personnel recruitment and the pharmaceutical industry as well as extensively with graduate programs in the Zicklin School of Business. He received his MIB (Master of International Business) from the University of South Carolina and his PhD from New York University. His research interests cover marketing strategies in the automobile industry, international advertising, the changing patterns of national competitiveness, and ethics in international marketing. He has published in journals such as the Journal of International Business Studies, the Journal of International Marketing, the Journal of Macromarketing and the Journal of Current Issues and Research in Advertising. Professor Grein feels very fortunate to have had the opportunity to teach overseas in Austria, France, Hong Kong, Singapore and Taiwan.

Myung-Soo Lee, PhD

Myung-Soo Lee is Professor of Marketing and International Business at Baruch College. Professor Lee received his BBA from Chung-Ang University in Seoul, Korea; his MBA degree from SUNY at Albany; and his PhD degree from SUNY at Buffalo. Since Professor Lee joined Baruch College in 1990, he served as Chair of Baruch College’s Allen G. Aaronson Department of Marketing and International Business, as Associate Dean for Academic Affairs, and as Interim Dean of the Zicklin School of Business. His research interests are in the field of consumer information search, consumers’ attitude toward advertising, and the interface between marketing and entrepreneurship. His work has been published in numerous scholarly journals including the Journal of Consumer Research and the Journal of Marketing Research. Professor Lee has delivered marketing seminars to such corporations as KPMG and Northwestern Mutual Insurance Company, as well as to the Midtown Manhattan Small Business Development Center at Baruch College.

David Luna, PhD

David Luna is Professor and Chair of the Aaronson Department of Marketing and International Business at Baruch College. As Department Chair, he has led the development of graduate and undergraduate programs in Marketing Analytics and Digital Marketing, among other initiatives. His main research interest is marketing communications. In particular, he has investigated how culture and language influence the effectiveness of marketing messages, both online and using traditional media. He has studied the consumer behavior of U.S. Hispanic consumers. Other interests include digital consumer behavior, imagery processing, mental representation, and the role of automatic processes on judgment formation. His work has been published in top academic journals like the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of the Academy of Marketing Science, as well as in several books, and in the proceedings of national and international conferences.

Pragya Mathur, PhD

Pragya Mathur is an associate professor of Marketing in the Allen G. Aaronson Department of Marketing and International Business at the Zicklin School of Business, Baruch College. She has taught marketing courses at the graduate and undergraduate levels and has also taught in the school's Executive MBA Programs. Professor Mathur’s research is focused on gaining a better understanding of factors that affect how consumers process information and form judgments about marketing activity and communication. Her research has been published in leading academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. She has been awarded several grants for her academic research and won faculty recognition awards for research and teaching excellence. Prior to earning her PhD, she worked in brand management in Unilever and Reckitt Benckiser. She holds an MBA in Marketing from the University of Delhi and a PhD in Marketing from the Stern School of Business at New York University.

Sankar Sen, PhD

Sankar Sen is the Lawrence and Carol Zicklin Chair of Corporate Integrity and Governance, and professor of Marketing at Baruch College. His research interests lie in the areas of consumer decision making and sustainability. In particular, he investigates when, how and why consumers and employees respond to companies’ sustainability/ corporate social responsibility endeavors. Sen’s book, Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, was published by Cambridge University Press. As well, his research has appeared in both academic (e.g., Journal of Business Ethics; Journal of Consumer Research; Journal of Economic Theory; Journal of Marketing Research; Journal of Marketing; Management Science) and practitioner journals (e.g., California Management Review; Sloan Management Review; McKinsey Quarterly; Business Horizons). Sen serves on the editorial boards of Journal of Marketing, Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of Consumer Psychology, Academy of Marketing Science Review, and Corporate Reputation Review. Sen teaches several marketing classes at the undergraduate, MBA/MS, Executive MBA/MS and PhD levels, and has received numerous teaching awards over the years.

Ana Valenzuela, PhD

Ana Valenzuela is Professor of Marketing and Director of Outreach in the Aaronson Department of Marketing and International Business at the Zicklin School of Business, Baruch College. She has also served as a faculty member at the Haas School of Business (UC Berkeley), INSEAD, CEIBS, HKUST, ESADE Business School(Barcelona) and IE(Madrid). She has taught courses in Marketing Management, Marketing Analytics and Consumer Insights to students at all levels, including undergraduates, MBA, EMBA, Honors MBA, and doctoral students. Prof. Valenzuela began her professional career with AC Nielsen, serving as a marketing consultant involved in multi-country projects making recommendations on pricing, promotional optimization, and in-store strategies for CPG markets. In addition, she worked in marketing research and insight generation for PubliEspana (TV5), The Advisory Board Company, Hello America and the International Monetary Fund (IMF). She has published widely, her articles on consumer psychology and decision-making appearing in numerous leading journals. Her research has been featured in mainstream publications such as the New York Times, the Sunday Times and the Star Tribune.

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