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Wunderman Agency Provides Students with Real-World Business Challenge



Award-Winning Global Digital Agency Partners Exclusively

with Baruch College for Case Competition

 

New York, NY March 6, 2017 -- Baruch College partnered with Wunderman, a leading global digital agency, to kick off a unique hands-on learning initiative for students during the past fall semester. Named the Wunderman Agency Series at Baruch College, the College and the agency created an immersive two-part experience for both undergraduate and graduate students interested in gaining first-hand experience on how a prominent digital agency works, especially in today’s competitive business environment.

The first part of the Series was a five-week business-case competition which challenged students to develop an in-depth communications strategy for an actual Wunderman client. Student deliverables included defining market segments, suggestions on creative and media execution, as well as determining key performance indicators of their proposed campaign’s success. The second part of the Series incorporated speaking presentations and on-site visits at the agency to help students develop their thought processes and understanding of the ways that a top digital agency, like Wunderman, creates innovative strategies for clients.

“The Wunderman Series was an incredibly impactful opportunity for our students to apply what they’ve learned in the classroom directly to a real-world business challenge,” commented Professor Ana Valenzuela, Professor of Marketing at Baruch’s Allen G. Aaronson Department of Marketing and International Business. “We are so grateful to the Wunderman team, as well as Baruch’s Graduate Career Management Center and Starr Career Development Center, for partnering to make this possible.”

In total, 39 Baruch undergraduates and graduate students across nine teams participated in the case competition portion, and over 50 took part in the speaking presentations. Eight staff members of Wunderman’s team hosted 13 on-site meetings with the student teams to flush out their ideas for the case competition. Support for the project came from the Wunderman’s senior leadership team in the New York office, including Jamie Gallo, president, Nelson Freitas, chief strategy officer, and Colby Webb, chief marketing officer.

“What was most important was that the competition was not a textbook, theoretical case-study,” said Rahul Gupte, MBA candidate and member of the graduate student winning team. “This was a real project for a real-world client, and we were able to get first-hand experience in dealing with agency expectations, client goals, and the nature of projects in a major advertising agency.”

After four finalist teams presented their communications plans to a panel of judges at Wunderman’s New York City location, one undergraduate and one graduate student team were chosen as winners of the case competition. Nine students (four undergrad and five graduate) made up the two winning teams, with each student receiving an opportunity to interview for a summer 2017 internship at the leading global agency.

 

 

 

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