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Communications and Marketing

Phone: 646-660-6105

Fax: 646-660-6104


Mailing Address:

Baruch College Office of Communications and Marketing

One Bernard Baruch Way, Box A-1503

New York, NY 10010-5585

Walk-In Address:

17 Lexington Ave., Room 1503

Communications and Marketing (OCMPA)

Baruch College Naming Protocol

The College has benefited greatly from the generosity of private donors, and we have honored that generosity by formally naming a number of our facilities and activities on campus. CUNY Board of Trustees approval is required before the College may designate a name.

The following is a guide to make it easier for you to comply with College protocol on any print or electronic material you create.  We list both the formal name and acceptable abbreviations.  Please check with Baruch’s Office of Communications, Marketing & Public Affairs at or 646-660-6105 for guidance on how best to acknowledge a named building or program.

Baruch College Comes First

Please note that Baruch College should appear in the largest type and at the top of any of your print or electronic material. This is followed in order and size by the school (if appropriate), then the unit/center/institute etc.

One Bernard Baruch Way

One Bernard Baruch Way plus the box number is the official mailing address of the college.  Please be sure to include a street address or intersection (such as 55 Lexington Avenue at 24th Street) on any material where it is important for someone to physically locate the building.


  • William and Anita Newman Vertical Campus (55 Lexington Avenue at 24th Street)
    • Newman Vertical Campus
    • NVC
  • Steven L. Newman Hall (137 East 22nd Street)
  • Lawrence and Eris Field Building at 17 Lex (17 Lexington Avenue)
    • Field Building

Areas within/outside Buildings

  • William and Anita Newman Library (151 East 25th Street)
    • Newman Library
  • William and Anita Newman Conference Center (151 East 25th Street)
    • Newman Conference Center
  • Baruch Performing Arts Center (BPAC; 55 Lexington Avenue at 25th Street, Lower Level)
    • Rosalyn and Irwin Engelman Recital Hall
      • Engelman Recital Hall
    • Rose Nagelberg Theatre
      • Nagelberg Theatre
  • The Starr Career Development Center (NVC, 2nd Floor)
    • Starr CDC
  • Barbara Kent Plaza (outside of East 25th Street between 3rd and Lexington Avenues)
  • Mason Hall (17 Lexington Avenue, Street Level)
  • Bernie West Theatre (17 Lexington Avenue, 9th floor)
  • Sidney Mishkin Gallery (135 East 22nd Street)
    • Mishkin Gallery
  • Clivner=Field Plaza (formerly known as the 25th Street Plaza


  • Allen G. Aaronson Department of Marketing and International Business
  • Paul H. Chook Department of Information Systems and Statistics
  • Narendra Paul Loomba Department of Management
  • Stan Ross Department of Accountancy
  • Bert W. Wasserman Department of Economics and Finance
  • William Newman Programs in Real Estate
        • Undergraduate and graduate real estate programs
        • The Steven L. Newman Real Estate Institute
  • The Steven L. Newman Real Estate Institute
    • Newman Real Estate Institute
  • William E. Macaulay Honors College (formerly CUNY Honors College)
    • Macaulay Honors College (MHC)


  • Austin W. Marxe School of Public and International Affairs
    • Marxe School of Public and International Affairs
  • Weissman School of Arts and Sciences
  • Mildred and George Weissman School of Arts and Sciences
    • Weissman School of Arts and Sciences
  • Zicklin School of Business

Institutes and Centers

  • Lawrence N. Field Center for Entrepreneurship
    • Field Center
  • Bernard L. Schwartz Communication Institute
    • Schwartz Communication Institute
  • The Bert W. and Sandra Wasserman Trading Floor in the Subotnick Financial Services Center
    • Wasserman Trading Floor in the Subotnick Center
  • Weissman Center for International Business
    • Weissman Center
  • Robert Zicklin Center for Corporate Integrity
    • RZCCI
  • Sandra Kahn Wasserman Jewish Studies Center
  • Starr Career Development Center
    • SCDC

Endowed Chairs and Supported Professorships

  • Lillie & Nathan Ackerman Visiting Distingished Professor of Equality and Justice in America
  • William F. Aldinger Chair in Finance and Banking and Finance
  • Bloomberg Chair in Business Journalism
  • Irwin and Arlene Ettinger Chair in Accountancy
  • Field Family Chair in Entrepreneurship
  • Lawrence N. Field Professorship in Entrepreneurship
  • Peter S. Jonas Professorship in Entrepreneurship
  • William Kooyker '71 Dean of the Zicklin School of Business
  • David Krell Chair in Finance
  • Albert Lippert Chair of Marketing
  • Valentín Lizana y Parragué Chair in Latin America Studies
  • Robert P. Luciano Chair of Health Care Policy
  • Marxe Dean of the Austin W. Marxe School of Public and International Affairs
  • Eli and Claire Mason Professorship in Accountancy
  • William Newman Chair in Real Estate Finance
  • William M. Newman Directorship in Jewish Studies
  • Ruth Prinz O'Hara Professorship in Holocaust Studies
  • Stan Ross Professorship in Accountancy
  • Emanuel Saxe Chair in Finance
  • Marvin M. Speiser Chair in Finance
  • Bert Wasserman Professorship in Finance
    Irving Weinstein Professorship in Accountancy
  • Lawrence and Carol Zicklin Chair in Corporate Integrity and Governance


  • The Lillie and Nathan Ackerman Lecture Series on Equality and Justice in America
  • Russell Banks CEO Leadership Lecture Series
  • Feit Interdisciplinary Humanities Seminar
  • Robert A. Friedman History Symposium
  • Sidney Harman Writer-in-Residence ( Visiting Professorship)
  • Milt Hinton Jazz Perspectives Concert Series
  • Burton Kossoff Business Leadership Lecture
  • Emanuel Saxe Distinguished Lectures in Accounting
  • Aaron Silberman Concert Series

Classrooms, Meeting Rooms, Lounges Named through the Class Act Campaign

You may have noticed that a number of classrooms and meeting rooms around the campus have plaques installed at their entrances acknowledging a gift to the College made through our Class Act campaign.  When naming a classroom or other space, our donors have chosen to memorialize a spouse or loved one, to honor a beloved faculty member, or to include a statement expressing their values or philosophy.  These plaques may inspire our current students and remind them of the possibilities ahead.  As College protocol, we will continue to refer to the named classrooms and other spaces by their room numbers.