The Office of Communications, Marketing and Public Affairs
Baruch College Office of Communications and Marketing
One Bernard Baruch Way,
New York, NY 10010-5585
17 Lexington Ave., Room 1503
Communications and Marketing (OCMPA)
Baruch’s Office of Communications, Marketing & Public Affairs (OCMPA) handles internal and external communications for the College, and oversees its relationships with various constituencies in the outside world, including the media, neighborhood community, and government agencies. OCMPA also operates as the in-house design and editorial firm for Baruch College. We collaborate with academic and administrative departments on marketing and communications initiatives in order to ensure consistent and top-quality editorial content, design, and brand use. This page contains guidelines that will enable smooth execution of all projects.
Our services include:
- Digital and print publications (alumni magazine, invitations, brochures, newsletters, etc.)
- Editorial services (e.g., editorial review and/or proofreading)
- Graphic design/consultation
- Press relations
- Community and government relations
- Professional photography referrals
- Website consultation and design
- College-wide internal communications, including
announcements, messages from the President, etc.
Initiating Project Requests:
Project deliverables (brochure, microsite, print or digital ad, event poster, etc.)
- Target audience and proposed outreach methods
- Status of editorial content (drafting new copy, updating old copy, etc.)
- Project Deadline
OCMPA will assess the full project scope and work with you to establish a project plan. A project plan ensures that everyone is aligned from the start, and understands responsibilities and deadlines throughout the project timeline.
It is critical to initiate a project with OCMPA as soon as possible. As a central resource for the College, OCMPA must allocate its editorial, creative, production, and printing resources equitably across the institution. Every project timeline takes into account the number of projects OCMPA has in its editorial, design, and production queues.
OCMPA may also recommend freelance resources for editorial, design, and/or production work, or you may already have such resources lined up. When outside contractors are enlisted for a project, OCMPA will typically oversee the content, design, and messaging as you manage the project to ensure that contractors are meeting deadlines and other obligations.